Second Nature
Stories from the front lines of building a circular brand and raising a conscious family in the heart of New York City.
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- Aug 26, 2026
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- Aug 26, 2026
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New is a feeling (opens the original)
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I’m totally stealing that line from another Instagram account—or probably it’s a trending REEL by now, at least in my corner of the internet.Alongside those video snippets are the ones pointing out the fact that back to school shopping is basically the Hallmark-made holiday of the children’s clothing industry: completely made up. And without thinking about it, when we take part in that, we teach our kids to take the bait. I feel so scammed now.Yes, obviously kids need clothes that are size and s
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