Scan Club
Scan Club explores the top signals happening in consumer culture and the surprising ways they could affect the future of digital marketing.
- Indexed issues, last 90 days
- 12
- Latest publication
- Oct 1, 2026
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- Earliest in this view
- Jul 9, 2026
Latest issues
We’ll do anything for community (including parallel park). (opens the original)
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I’m currently signaling in from Memo Fest, where I’ll be hosting a workshop called Scan Club about, well, you guessed it, tracking signals.I’ll be inviting marketers, creatives, and entrepreneurs to see through the lens of a Futurist, teaching them how to pinpoint trends before anyone else. By offering some tools on how to implement scanning techniques in their practices, my aim is to help sharpen their instincts and have some fun while doing it.Wish me luck!P.S. If you’re reading this and atten
The anti-personalization era is here (opens the original)
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Welcome back, Scanner!<img alt="" class="sizing-normal" height="500" src="https://substackcdn.com/image/fetch/$s_!34YW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1758c07b-f22b-478f-
Read the Room Before You Walk In (opens the original)
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In a room full of design-focused University students this week, I knew I had to mention one of my favorite quotes:Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle. – Seth GodinI would be remiss not to share it here, too. As a futurist, I am sold out on the idea that magic happens when we gather in rooms and allow for the collision
Gap just did something unprecedented (opens the original)
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Welcome back, Scanner!<img alt="" class="sizing-normal" height="500" src="https://substackcdn.com/image/fetch/$s_!Glng!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa1507e-09ab-46a9-
Can these signals solve all of your creative problems? (opens the original)
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Welcome to September, our unofficial “new year”. As the seasons shift, so does the pressure to close out the year strong. This newsletter can be a creative catalyst to the problems you need to solve today, this week, or before Santa arrives.But first, let me kick start us with a few questions:Are you asking yourself how to create a fresh campaign? Developing ideas on helping existing customers feel something new? Figuring out how to tie your product into a current conversation without feeling fo
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