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Scaling Nerds (formerly Red to Green) helps science and tech founders master the essential communication skills for VC-backed growth: from branding and storytelling to media strategy and investor decks.
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- Jul 29, 2026
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16. Market Sizing for Pitch Decks: Why TAM SAM SOM Is Costing You the Meeting – with Otto Pohl (opens the original)
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Most investors skip your market sizing slide. Not because the number is too small, but because a $5 billion figure pulled off Statista tells them nothing about how you get your first customer. And when you claim 1% of a huge market, you quietly undercut the entire deck you just spent ten slides building. So what does a market slide that actually sells the business look like? Otto Pohl helps deep tech founders tell better company stories, with a focus on university spinouts. Former journalist, se
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