HeyJaredScalable
Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Inside Two OG Internet Brand Comebacks: Yahoo and Expedia Bet Big on Creators (opens the original)
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Two decades-old internet brands are getting back into culture through creators. In this episode, Kaya Yurieff and Jasmine Enberg sit down with Yahoo’s CMO Josh Line and Expedia’s Chief Communications Officer Laurie Metrose to talk about what it actually takes to be top of mind again. Metrose walks us through Expedia’s biggest creator bet yet: a year-long partnership with livestreamer iShowSpeed, built around three phases that combine livestreaming and shoppable storytelling. Yahoo’s Line discuss
YouTube’s Other Competitors: Twitch, Disney, Tubi, Spotify and Beyond (opens the original)
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Netflix isn’t the only platform YouTube needs to worry about. From Disney to Tubi, more players are encroaching on YouTube’s turf as it tries to become the new “TV.” Some of them, like Twitch and Spotify, are even joining forces to take on the streaming giant. In this week’s episode, Kaya Yurieff and Jasmine Enberg discuss whether this is a sign of a larger shift in strategy for premium streamers and how worried YouTube should be. They also sit down with Twitch’s new CMO, Christine Cassis, to ta
The Return of Monoculture and the Rise of the Creator Box Office Hit (opens the original)
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Monoculture isn’t dead. Neither is Hollywood. This week, Kaya and Jasmine explain why shared cultural moments like Taylor Swift and Travis Kelce’s wedding or the Knicks winning the NBA championship are more important than ever—and why we might not be as different as we like to think. They also debunk some of the big headlines around the success of Backrooms and Obsession as the summer’s best box office since the pandemic comes to an end. Hint: No, creators aren’t saving Hollywood. These YouTuber
Back to School and ‘Back to Work’ | RushTok, Staples Baddie and Employee Influencers (opens the original)
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Back-to-school season has become a summer-long social media spectacle and brands are racing to keep up. This week on Scalable, Jasmine and Kaya unpack the rise of RushTok, $10,000 dorm makeovers and the creator content reshaping how families shop for back-to-school supplies during a time when many households are struggling financially. Plus, they debate how much TikTok could lose from a nationwide school cell phone ban. They also dive into why more big brands like Starbucks and Gap are now payin
Why More Creators Are Planning Their Exit (opens the original)
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More than 60% of full-time creators in the US now have some kind of exit plan, and increasingly creators take on investment to expand their businesses, which helps set them up for an exit. Jasmine Enberg and Kaya Yurieff sit down with Stephanie Patrick, co-founder and former owner of Theorist Media, which runs popular YouTube channels like Game Theory and Food Theory to talk about how she and her husband and co-founder Matthew Patrick, a.k.a. MatPat sold their company to LunarX back in 2022. The
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