HeyJaredScalability School
Scalability School is your cheat code for building a more profitable DTC brand or agency. We break down tactical strategies, real-time wins, and tough lessons from three powerful perspectives: operator, agency, and community.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest episodes
DTC Offer Strategy: Raising Your Price Without Losing Conversions | Brian Ng (opens the original)
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How do you build a DTC offer that raises profit without hurting conversion rate? Simplify the offer so a shopper understands it in seconds, then raise MSRP so you can show a bigger discount at a higher final price. The offers scaling DTC brands run today are buy more save more, a discounted first subscription order, or tiered dollar-off bundles. Brian Ng of Digital Ride raised one brand's MSRP to $74.95 behind a 50% discount and saw conversion rate hold steady while the brand moved from a monthl
How to Scale a Subscription App to $25K/Day on Meta Ads (opens the original)
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How do you scale a subscription app with Meta ads? Start with an offer whose value is obviously outsized for the price, then test the packaging rather than the product. Format Finder moved from a single $97 plan to $29, $59, and $97 tiers, and the single change that moved AOV the most was toggling annual billing on by default. Free trials failed outright because the cost to acquire a trial on Meta never backed out. Target customers with a need rather than a want, since need-driven buyers churn l
What You Should Pay a DTC Agency in 2026: Real Pricing Benchmarks | EP 37 (opens the original)
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How much should you pay a DTC agency in 2026? For Meta ads management on its own, the market has settled between $2,500 and $5,000 a month, and paying above $5,000 only makes sense when the brand spends six figures a month or the scope adds creative, forecasting, and CRO. Creative is the one line item worth paying at the top of the market, because a single breakout ad can add $20,000 to $50,000 a month in profitable spend. Percentage-of-spend deals are fair when they carry a hard cap and a CPA o
How to Build a 9-Figure Performance Creative Team | Joanna Wallace (opens the original)
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How do you build a performance creative team for a DTC brand? Start with the most experienced hire you can afford, a director-level player-coach for nine-figure brands, a senior agency-trained strategist for smaller ones, and let them build the team top-down, using freelancers to fill gaps while full-time roles get approved. Match output goals to headcount, because ad volume is determined by team size, and vet every candidate with a paid assessment that tests both craft and how they use AI. Buil
Why AI Is Making Creative Strategists Lazy (And How to Fix It) | Hannah Houg & Matthew Gattozzi (opens the original)
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In this episode, Andrew Foxwell and Brad Ploch sit down with Hannah Houg and Matthew Gattozzi to answer the question every team is quietly avoiding: how do you use AI for creative strategy without losing the judgment that makes ads work? The short answer is that you bring AI a hypothesis instead of asking it for one. You'll learn which four parts of the process to protect from AI entirely, why the briefing stage is where ad quality actually degrades, and how to give your strategists room to thin
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