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Sales Signals

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it.Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action.

Podcast · By Cognism · English · Official site

Indexed episodes, last 90 days
1
Latest publication
Jul 22, 2026
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Jul 22, 2026
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Latest episodes

  1. Episode · Jul 22, 2026

    Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam (opens the original)

    Episode notes · Neutral tone

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    Dr Alexander McWilliam, founder of Improv4Business, joins Shiv in his final episode as host of Sales Signals to unpack why traditional sales presentation training falls flat, and what improv can teach sales teams about handling pressure. From reframing pitches around what the audience actually wants to building the skill of thinking on your feet like a muscle in the gym, this episode covers how sales professionals can stay authentic, adaptable and confident once the script runs out.

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