HeyJaredSales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem (opens the original)
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Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution Principle Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a fitness plan, and you may worry about staying consistent. Buy a copywriting course, and you may worry that your first draft is terrible. Buy a leadership program, and you may wonder how to ap
Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump! (opens the original)
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Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them? Ask this instead: What will help them get the result they just paid for faster, better, or easier? A great bump usually does one of four things: • Improves the result. Templates can help a course buyer implement faster. A workbook can help a workshop attendee leave with something finished. • Creates an easy button. A checklist, calculator, script, or swipe file
Episode 319: The Video Sales Letter Compresses the Buying Decision with Customers (opens the original)
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Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path. Video Can Compress the Buying Decision - Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing the dashboard, workflow, and finished output. Or you could show this: Rough transcript goes in. Polished campaign comes out. Twenty seconds. The mechanism is understood. That is the first major advantage of a VSL: compres
Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question. (opens the original)
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People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads stuff they don't care about.” Your sales letter should stop talking when the buyer stops wondering. This may be the best line in the entire podcast. The $3,000 coaching example illustrates it perfectly: a headlin
Episode 317: Texting (SMS) or Email Follow Up Work Flow to the Customer (opens the original)
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Should you text or email? Well, think about it. Who texts you that actually reads them - friends, right? Have you tested the SMS process? Is it automated or manual? These make a difference for your high-end customers. Jim and Stew discuss the process and steps to help you make the most of the variety of ways you communicate with customers. For More info- Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information
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