HeyJaredSaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round?
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 8, 2026
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- Earliest in this view
- Jul 14, 2026
Latest episodes
Using AI to turn Comms Pros into Comms Builders, with Dan Lewis (opens the original)
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Human judgment becomes the real competitive advantage when AI makes average marketing work easier to produce. In this episode, Dan Lewis , advisor and consultant of The Comms Stack , explains how marketers and communicators can move beyond basic AI usage and build smarter workflows around AI. Dan shares why companies should focus on the business goals they want to achieve with AI instead of simply telling teams to use new tools, and why strong communication skills, context, and strategic thinkin
Why This AI Startup Went Retro to Stand Out, with Ashley McGovern (opens the original)
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When marketing an AI product to a non-technical audience, the standard marketing playbook doesn't work. In this episode, Ashley McGovern, Director of Marketing at Nurture Boss, explains why she ditched the standard HubSpot inbound playbook for an industry that doesn't buy in a straight line and doesn't respond to technical AI messaging. Ashley walks through how she talked a reluctant CEO into becoming the author of a company book, why she plans the distribution channel before she builds any camp
Experience: The Scarcest Resource in the AI Era , with Greg Jung (opens the original)
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Greg Jung isn't worried about AI replacing experienced marketers. He's worried about the opposite: leadership trusting an AI's output over the judgment of a marketing team with decades of real scar tissue behind it. In this episode, Greg Jung, CMO Seven Corners and Founder of Marketing Encore - a mareting resoure for marketers over 50 - explains why he thinks seasoned marketers are the scarcest resource in the AI era, and how to operationalize this experience. He also breaks down his 10-80-10 fr
After Decades of Optimization, We've Reached the Death of the Form Fill, with Putney Cloos (opens the original)
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B2B marketers have spent a decade optimizing for one metric above all others: the form fill. Putney Cloos, CMO of Bombora, says it's time to let it go, and the data backs her up. In this episode, Putney unpacks how the company's 6,000-site data co-op has tracked buyer behavior shifting away from broad publishers and toward niche verticals, and increasingly into LLM conversations that never touch a brand's website at all. Putney explains how marketers can now see not just which accounts are showi
How to Optimize Content for Memorability, with Andrew Wheeler (opens the original)
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Andrew Wheeler, CEO of Skyword, has a simple test for brand sameness: swap your logo onto a competitor's content. Could anyone tell the difference? For a growing number of B2B brands, he says, the honest answer is no. In this episode, Andrew explains why he doesn't think AI killed brand authority so much as exposed how many companies never had a distinct point of view to begin with. Andrew breaks down why Skyword refuses to let AI write original content at all and why he believes brands should o
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