HeyJaredrunning wylder
i own a running store in SF + these are the thoughts i have while running.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest issues
Silver Linings. (opens the original)
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I should have woken up in Brazil today, refreshed after a nearly 24 hour travel day. I should be hanging out with other retailers from all over the world of all different backgrounds connected by one shared interest. I should have toured a factory where Veja makes their newest trail shoe, the part of the trip I was most excited about since it’s been a very, very long time since I’ve been onsite. I should be flying back to Sao Paolo and then driving to Paraty Thursday so I can run 17km on soupy t
Surfer Girl Fall (opens the original)
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We’re halfway into a long weekend, when everything still feels normal but with a little more ease; the comfort of knowing there’s a bonus day for catching + doing all the things. We have two cats, a mom (Mama) + her son (Nacho). If you visit our website, they’re the two kitties featured on our home page.1 Today also happens be Nacho’s birthday, he is turning. To celebrate, we do such delightful things as put all the ice in the sink so he can attack it
The Cost of Fashion. (opens the original)
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At some point I will write my surfer girl fall substack, before fall actually arrives because I promise you, August and September are ripe for this aesthetic. Or rather September is ripe because, as my calendar reminds me, August is over next week. Speaking of Fall, Dougie starts *real* school tomorrow and I am not well. It’s a private school, and we chose this life for ourselves. We were able to pick the school he got to attend whereas with the public school system he could have ended up…anywhe
I ran the ASICS Falmouth Road Race (opens the original)
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Last Sunday, I ran my very first road race in almost ten years. This is excluding the turkey trot I did when Dougie was a year old, and the two 5ks I’ve done with him in the stroller. Sure I had a bib and the races were timed but I also showed up 30 minutes before the gun went off and they were relatively small affairs. There were no brand sponsorships, the numbers were in the hundreds (vs. tens of thousands) and they were very low stakes. <a class="image-link image2 is-viewable-img" href="https
A Marathon Weekend Recap (opens the original)
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I wrote most of this Sunday, en route to Hawaii, a respite the result of a random summer break we forgot about, during Dougie’s last remaining weeks at his current daycare before he starts (cry) real school.1 Over a week has passed since we went hard for the SF marathon, a distant memory replaced by the endless cycle of bills, orders (+ reorders) and a million forms for the aforementioned real school enrollment.I have this habit of going hard with the hope of relaxing later, a cycle I developed
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