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Running the Room

A place to explore and improve skills of influence to better "run the room," whether that "room" is a your business, community group, family, negotiation, or your life in general.

Newsletter · By John Dieffenbach · Official site

Indexed issues, last 90 days
11
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 17, 2026

Latest issues

  1. Issue · Sep 30, 2026

    “I Don’t Believe in Win/Win” (opens the original)

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    Anyone who tells you they don’t “believe” in win/win negotiations doesn’t understand win/win negotiation. It’s a little like saying they don’t believe in gravity. Gravity doesn’t need anyone to believe in it. It exists, and so do win/win negotiations, whether you’re aware or not. Recently I have seen a few negotiation experts boldly announce that “win/win negotiations are dead.” Those types of headers on posts work as clickbait or maybe attract potential clients who say, “Oh my gosh, the entire

  2. Issue · Sep 22, 2026

    The Best Way to Defeat an Adversary (opens the original)

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    Every salesperson is taught to identify the decision-maker, offer a value proposition, and then deal with “objections” or concerns that the decision-maker may raise in order to close the sale.What many salespeople and negotiators miss is they may not have identified all of the decision-makers as part of the initial engagement process. Every deal that is of material importance to a client has two camps of executives: Those who must say “yes,” and those who can say “no.”<a class="image-link image2

  3. Issue · Sep 15, 2026

    A Deal or Death (opens the original)

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    Imagine being in a business negotiation in which the other party makes an offer, and if you don’t take their offer, you will be killed.How would you prepare for such a negotiation?If you did engage with someone whose negotiation strategy is “a deal or death,” you would find yourself in a position with a really bad BATNA. If you don’t do the deal, you die! And when you have a weak BATNA, you are the weaker party at the table. You need the deal more than the other party does. So, what do you do to

  4. Issue · Sep 9, 2026

    You Had Me at “Hello” (opens the original)

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    We’re often told not to make snap decisions or judge people too soon. But no one has told our brains that.<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!5ULR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/

  5. Issue · Aug 27, 2026

    The Mindful Negotiator (opens the original)

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    With the exception of a medical diagnosis, there is not a lot that’s positive about being negative. Research on the value of a positive attitude overwhelmingly demonstrates that the benefits for our health, our relationships and our businesses far outweigh having a generally negative attitude.So let’s all be positive! Yay!Though we have one small problem: studies show we have somewhere in the range of 40,000-60,000 thoughts every day; and of those, 70% to 90% are negative. Unfortunately, it’s pa

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