HeyJaredRunning Supply with Cole Townsend
Running Supply tracks the latest in running fashion, marketing, gear drops, and emerging brands.
- Indexed issues, last 90 days
- 13
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- Sep 25, 2026
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- Jul 17, 2026
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Running Supply #96: The Hip Running Stores Aren’t All Rainbows and Cashflows (opens the original)
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We’re finally upon marathon major season and my favorite, XC season. Berlin is this Sunday, Chicago is October 11, and NYC is Nov 1. For all those reading this that are in the running industry on the marketing or event side, may the odds be ever in your favor. Quick HitsThe NYC Rec Room Popup will be Oct 28 - Nov 1. Official announcement coming soon! Sign up for updates here (best seen on desktop, with volume on). Enjoy the site, I had a lot of fun making it. Tell your friends!Vintage is making
Running Supply #95: Has Shelby Houlihan Served Her Time? (opens the original)
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We’re in full marathon major swing again. Berlin is this weekend, Chicago in a couple weeks, and NYC in November. I’ll see you in New York at the Rec Room. In the mean time, I’m prepping for a store residency with Heartbreak Running and getting in my first continuous miles since surgery! I use AI for a lot of things. My full-time job is in software design/dev. I use it to code my own designs, try and help me project manage, remember emails, and cook dinner. I don’t use it to write this newslette
Running Supply #94: Don’t Open A Boutique Running Store in NYC (opens the original)
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As XC and marathon season are nigh, new collabs from adidas, Brooks, Puma, and everyone’s latest fall capsule. I’m operating on a new Friday cadence for the weekly updates here, as that seems to align with more of the new stuff releasing. I basically skipped out covering UTMB, but maybe I’ll roundup some of my favorite activations.In more personal news, Rec Room NYC is happening (sign up for updates, follow us), and I’m cooking up a residency at Heartbrea
Running Supply #93: Everything Besides UTMB (opens the original)
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I just moved so apologies for the delay here. A LOT going on! UTMB just ended and the fall block is about to begin: Berlin, Chicago, NYC marathons. Every brand is gearing up for a big fall. Quick HitsRec Room NYC is in the works! We’ll be popping up Oct 28 - Nov 1 in the Lower East Side. Brought to you by me, of The Sweat Lookbook, and of Running Wylder. Athlos NYC is cancelled. The Oct 2 Icahn Stadium date g
Exercising Patience And Adjusting My Relationship with Running (opens the original)
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A couple weeks ago I “ran” the lululemon SeaWheeze Half Marathon. I use quotes here because I did run some of it, maybe a mile or two, but mostly power walked at a pace that later made me incredibly sore.I’ve never run-walked beyond pacing an ultra. I’ve never walked in a real race. But this past March, I had knee surgery: a complex meniscus tear repair, which requires about a year to recover from. Prior to that I was barely running, so I’ve been on my longest break since high school; the first
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