HeyJaredRun of Show
Global Event Marketing Director at TikTok. Run of Show is for creatives building multi-hyphenate careers and for brands building more meaningful experiences.
- Indexed issues, last 90 days
- 6
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- Sep 23, 2026
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- Jul 14, 2026
Latest issues
Not Every Brand Has Earned The Right To Host Events (opens the original)
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Last week I swapped my role as event marketer behind the curtain for guest in the front row of four brand events: Hot Smart Rich x Forbes NYFW, Dreamforce, Pinterest Presents, and Create & Cultivate.These events could not be more different: an intimate cocktail party, one of the largest tech conferences in the world, virtual and in person, run by scrappy founders, media empires, and in-house teams at brands like my own. I know what it takes to build all of them, so I can never fully shut off my
Taste Is Everything Right Now — And We're Overcomplicating It (opens the original)
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Here’s what’s trending at brand activations right now — charm bars, tattoo artists, aura readers, AI photobooths, handwritten postcard stations. I’ve seen them so many times at industry events my eyes are starting to glaze over. We’ve confused trend culture with taste.That confusion runs deeper than just marketing slop. I’ve spent thirteen years working for brands that sit at the center of culture. The platforms that power influencer moments, viral trends, and curated algorithm doomscrolling. Th
How To Actually Get Hired in Events (opens the original)
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I’m biased, but there’s never been a better time to be in the events and experiential industry — but first you have to get hired.After years of unprecedented change, the momentum in the industry has never been louder. We felt the drastic effects of COVID, where brand events turned into glorified Zoom links and the definition of experiential reduced to expensive gifting mailers. And now the fear of AI dissolving creative disciplines is loud, and the fatigue of being online causing a real need for
Will AI Brand Experiences Ever Get It Right? (opens the original)
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As someone who builds brand experiences for technology companies daily, I’ve been watching how AI brands approach this work with intense curiosity — and no small amount of professional investment in getting it right.So when OpenAI’s first brand trip blew up on social media over the last few weeks, it didn’t surprise me that it hit a nerve. Events are sensory, tactile worlds that tell an audience what you stand for in practice. Action speaks louder than words, and nothing elicits a more emotional
I Built My Career In An Industry That Rewards Invisibility. I Finally Stopped Waiting To Be Discovered. (opens the original)
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I’ve built a career in an industry that rewards invisibility.Stay behind the scenes. Make the event feel effortless. Wear all black so you blend in.I’ve been told to be quiet, stay behind the curtain, don’t show stress or fear and smooth out the rough corners in order for the event to feel seamless. For years I thought my work would speak for itself through the polished decks and flashy photos.It didn’t. You know what stays silent? Your work.Your work can’t describe the clarity you brought to ha
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