HeyJaredROTT Wine Club
FROM ROTT TO REVIVAL. Wine isn’t dead — it’s being reborn. Follow along as I share stories, insights, and discoveries from the world of wine, and shed light on the creative forces driving its revival.
- Indexed issues, last 90 days
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- Sep 28, 2026
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- Sep 28, 2026
Latest issues
Stop Trying to Sell Gen Z on Wine (opens the original)
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Honestly… I started this blog to help people feel inspired about wine and encourage people (Gen-Z especially) to discover it on their own terms, but I’ve found myself contributing to the problem. The thing I keep getting stuck on is “so what?” Writing about wine is interesting for those who care about wine, but is this even reaching the intended audience or am I just speaking in an echo chamber to industry folks who share the same grievances… probably the latter.<a class="image-link image2 is-vi
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