HeyJaredRooted
Drawing upon my deep love for the health and wellness industry and the inspiration I gain from the Blue Zones, on Rooted I'm interviewing those with companies and/or personal experience that are helping our society get back to living according to our roots in terms of our…
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- Aug 9, 2026
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Founder of Cob, Jess Brondo Davidoff: Creating a Healthy Snack Brand With Novak Djokovic (opens the original)
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In this episode of Rooted, I had on Jess Brondo Davidoff, founder of Cob , a snack brand going “retro,” as Jess describes, tapping into sorghum, an ancient grain, and an ancient way of processing their products. What started with Jess trying to find a snack her sons could eat because of their corn allergy turned into a much bigger opportunity to bring sorghum, an ancient grain, to the mainstream. From her extensive startup background, to bringing Novak Djokovic on as a co-founder, to hitting $40
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