Rooms with Ronald
Welcome to Rooms with Ronald! This podcast is focused on all things leasing and marketing. If you have been following us on LinkedIn, I promise you are in for a treat with this extended version.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
120 - Micro Living: Your Logo Is Not Play-Doh (opens the original)
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Branding is not just marketing decoration. It's a visual shortcut that shapes recognition, expectation, and trust. Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ uses a recent travel story to Atlantic City to show how branding works in real life, even when you cannot read the name on the package. This Micro Living edition focuses on why logos, colors, fonts, and onsite experience all have to work together if you want residents and prospects to recognize and trust your community.
119 - Did They Sell Or Just Pass the Shop? (opens the original)
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Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ challenges the way mystery shops are used in multifamily and makes the case for a serious rethink of the whole system. Ronald questions the traditional methods and proposes new ways to measure leasing performance effectively. If your team knows how to "pass" a shop but still struggles to connect with prospects, this conversation will hit close to home. In this episode: The value and limitations of traditional mystery shopping How pr
118 - Micro Living: Stop Selling Saturday Afternoon (opens the original)
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Apartment tours often sell the fantasy and hide the friction - and that’s exactly why prospects get surprised after move-in. In this 10-minute micro-living episode, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ makes the case that the details nobody wants to lead with - trash, parking, packages, after-hours access, dog walks - are often the details that impact residents' daily experiences. He breaks down why multifamily marketing tends to showcase the pool, clubhouse, and polis
117 - Micro Living: Are You Selling Apartments or Just Showing Them? (opens the original)
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Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares insights on how to make apartment tours memorable and effective by focusing on personalized experiences and listening skills. Learn how to flip your leasing tours from feature dumps into meaningful connections that help prospects envision living in your community. In this micro living episode: The importance of memorable tours over feature dumps How to personalize apartment tours based on prospect needs The difference between
116 - Same Property. Different Worlds (opens the original)
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Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ and Paul Rhodes https://www.linkedin.com/in/paul-rhodes-b855572b/ joined forces from two different sides of multifamily management to discuss the importance of cross-training between maintenance and leasing teams, how to reduce friction, and improve communication to enhance resident satisfaction and operational efficiency. In this episode: The importance of cross-training maintenance and leasing teams Strategies to reduce friction a
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