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ROOF WARS: Battling for the Soul of an Industry

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you:✅ Stand out in a crowded market✅ Develop great clients, not just chase leads✅ Build a…

Podcast · By Chad Westbrook & David Bonney · English · Official site

Indexed episodes, last 90 days
3
Latest publication
Aug 21, 2026
Audience
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Earliest in this view
Jul 10, 2026
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Latest episodes

  1. Episode · Aug 21, 2026

    Episode 35: Speed Beats Skill in today's Market (opens the original)

    Episode notes · Positive tone

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    In this episode, Chad and David discussed why speed beats skill in today's commercial roofing market. They challenge contractors to stop relying solely on technical expertise and start competing on rapid response times. Chad and David explain that when a client faces an active leak, they do not want a masterclass on roofing, they want instant peace of mind. By the end of this podcast, you'll be able to learn how to eliminate client churn by replacing operational friction with proactive communica

  2. Episode · Jul 24, 2026

    Episode 34: Is your offer irresistible or forgettable? (opens the original)

    Episode notes

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    In this episode, Chad and David discussed how to break away from commodity pricing and build an undeniable, market-dominating "irresistible offer." They challenge the traditional roofing approach of leading with boring, highly resistible offers like free inspections or predictable maintenance sheets. By breaking the industry's deepest belief systems, Chad and David explain that you don't actually sell basic roof leaks, you sell peace of mind to reactive customers facing severe worry, fear, and a

  3. Episode · Jul 10, 2026

    Episode 33: It All Starts with Service with Mike Lowery (opens the original)

    Episode notes · Neutral tone

    Read excerpt

    In this episode, Chad and Mike Lowery discussed how launching with a service-first mindset is the ultimate catalyst for scaling a market-dominating commercial roofing empire. Mike pulls back the curtain on how Seattle-based James King grew a massive 18+ van division, establishing an 85% negotiated book of business where they control the specs and choose their own manufacturers. They unpack why chasing big reroof checks while ignoring small leak calls is a massive operational trap, proving that b

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