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Rolodex Media is the top Australian business & culture newsletter on Substack, with more than 4,000 smart, young, and engaged readers in over 100 countries.
- Indexed issues, last 90 days
- 11
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- Sep 24, 2026
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When Women Stop Feeling Like Themselves (opens the original)
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Written by Mufaro Mutowembwa“I just didn’t feel like myself.”Briella Brown heard versions of that sentence repeatedly while speaking to women about perimenopause.The phrase captured a problem many women could feel but could not yet name. They knew something had changed, but did not necessarily recognise it as perimenopause.That gives Biolae both a challenge and an opportunity. Before it can sell a product, it may need to help women understand what they are experiencing. If Biolae is the company
Software for One (opens the original)
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Written by Jade ConnerLast July, I wrote a viral article about taste. It’s been read by over 45,000 people.Since then, I’ve moved to NYC to join a YC-backed tech startup as their Chief of Staff and I’ve been thinking a lot about the role taste plays in software.The tech bros are obsessed with taste.Sure, when you’re building software for millions of people, taste is everything. It̵
Can Scarcity Be a Growth Strategy? (opens the original)
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Written by Mufaro MutowembwaLaura Halls sold more than $80,000 worth of Pilates memberships in one week, before telling customers where her new studio would be.There were no photographs. No timetable. No disclosed class sizes. Customers knew little beyond the fact that it would open in August and that, for a brief window, they could join without a referral.They bought anyway.The annual membership was $5,500 for two classes a week. To Laura’s surprise, many founding members chose the approximatel
Oura: The IPO Playbook (opens the original)
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Written by Jade ConnerGen Z drinks less and parties less than any generation on record. We flex our 9pm bedtimes, strava runs, no alcohol, Irish exits, and increasingly, a good sleep score. Wellness is increasingly something we perform, and Oura gave it a scoreboard. Oura have sold more than 5.5 million rings since 2015, with ~3 million of those in 2025 alone. They are projected to hit $2 billion in revenue in 2026, doubling from last year, and filed a confidential S-1 with the SEC in May, indic
It Started With Period Pain (opens the original)
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Written by Mufaro MutowembwaFor years, Bec Aubrino was told her pain was normal.It was the pill. It was IBS. It was something she would have to live with.For the average Australian woman with endometriosis, it can take seven to ten years to receive a diagnosis. Aubrino spent almost a decade waiting for hers. She cycled through doctors, IUDs and pills while managing the pain around work, plans and daily life.“I was told that was normal,” she says. “That the pill would fix it. That it was IBS.”The
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