HeyJaredRollout Roundup
You've heard of music critics, but let me be the first to introduce you to marketing rollout critics.
- Indexed issues, last 90 days
- 2
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 31, 2026
Latest issues
From Taylor Swift to Drake, why are rollouts getting so short? (opens the original)
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Taylor Swift announced her new single with less than a week to spare. Drake’s “Quebec” hastily came out on YouTube within a few days of it’s trending on TikTok. Are rollout timelines getting shorter? Is this because of audience’s short attention spans, or are artists just less willing to spend time on an era? One thing’s for sure, lead times aren’t what they used to be. Fans all over twitter (X, I guess…) are wondering why trending snippets don’t get dropped within the week. It can feel like if
Marketing Moves You Might Be Missing, Leaving Fans on The Table (opens the original)
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I’m baaaack! In case you missed it, I’ve been publishing my music marketing takes on Forbes. But I love Substack so I’m recommitting to this column. Once a week minimum, and you can hold me to that. Feel free to bitch and moan in my Instagram comments if I let you down.One of the biggest updates since we last spoke is Amethyst’s involvement in sports. We’ve been taking more and more sports campaigns (PR and social media) over the past year, including a player from the Mexican national football
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
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Audience
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