ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Realistic advice for small-to-medium business and startups with interviews from people who have been there.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 14, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 21, 2026
Latest episodes
How To Sell Without Being Salesy: Cam Tolman Pitches ROI #515 (opens the original)
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Most people do not hate sales. They hate being sold at by somebody who has been waiting for them to inhale so the 47-slide deck can resume. In ROI Podcast® #515, Law Smith and Eric Readinger talk with Cam Tolman, founder of PitchDown™ and the Non-Sales Sales Coach, about what happens when you stop treating sales like a performance and start treating it like guided discovery. Cam's argument is simple: stop talking about yourself. Ask better questions. Listen closely. Help the buyer recognize the
How To Use Buy, Borrow, Die | Mark Quann Taxes ROI #514 (opens the original)
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You were probably told to save money, build good credit, contribute to retirement accounts, work for several decades and eventually retire somewhere with a Costco membership and surprisingly strong opinions about thermostat settings. Mark Quann thinks that entire playbook deserves cross-examination. In ROI Podcast® #513, Law Smith and Eric Readinger talk with Mark Quann, founder of The Perfect Portfolio and author of Be Smart Pay Zero Taxes , about the wealth strategy known as Buy, Borrow, Die .
How To Heal and Re-Program Yourself w/ Ruperi Shah ROI #513 - The Incremental (opens the original)
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Ruperi Shah of Sacred Becoming is a Certified Hypnotherapist and can be found on Instagram @ruperoo In this episode of The Incremental Podcast , Eric sits down with Ruperi Shah for a wide-ranging conversation about the mind, the body, and the beliefs that shape how we live. They explore Ruperi's experiences with hypnotherapy , what it can reveal about our subconscious patterns, and the role spirituality can play in personal growth and self-understanding. The conversation also dives into vegetari
How To Rank in AI Search: Eric Readinger & Law Smith Get Zesty on ROI #512 (opens the original)
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Your website can rank on Google and still be completely invisible to the increasingly judgmental robot deciding which companies deserve to exist in an AI-generated answer. In ROI Podcast® episode 512, Law Smith and Eric Readinger explain how businesses can improve their visibility in AI search, Google AI Overviews, ChatGPT, and other LLM-driven research tools. The practical answer is not "add AI to the strategy deck" and charge the client another $4,000. Law breaks down why businesses need answe
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