HeyJaredRoger Montti
- Indexed articles, last 90 days
- 67
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 5, 2026
Latest articles
Google Gemini Adds UTM Parameters For Referral Attribution (opens the original)
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Google quietly added UTM parameters to outgoing links so that site owners and SEO will be able to more accurately attribute referrals from Gemini. The move comes amid increasing frustration at Google for collapsing the amount of traffic sent by Search because of AI Search and Gemini. Traffic from AI chatbots like Gemini can show up as “direct” in analytics packages like GA4. Direct is the fallback used when there is no referrer or UTM data to explicitly tie a visit to a referrer. Someone on Redd
Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims (opens the original)
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The judge in a pair of closely watched antitrust lawsuits against Google acknowledged the alleged harms suffered by publishers and then dismissed the amended complaints filed by Chegg and Penske Media. The order in the Penske case says that Google’s motion to dismiss was granted without prejudice and that the order is final and appealable. The judge’s order acknowledges that publishers and the employees of publishers are suffering and notes that he is not unsympathetic. “The court does not treat
Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims via @sejournal, @martinibuster (opens the original)
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WP Engine is gratified by the judge's antitrust ruling, but Automattic also scores seven victories. The post Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims appeared first on Search Engine Journal .
Google Has Deployed A New AI Spam Detector Called SAFE (opens the original)
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Google has published a research paper about detecting spam that mimics a human manual review that catches content that violates the “spirit” of policy violations and platform guidelines. The system is called Scaled Abuse Forensics Examiner (SAFE) and it is expressly designed to identify AI-generated content. This is Google’s second system identified in 2026 that is designed to catch AI-generated spam. The previously identified system is called Scalable Cluster Termination System (S-CTS). The fac
Google Announces New Query Fan-Out Framework: R4T-Diffusion (opens the original)
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Google has announced a new query fan-out framework that is faster, less computationally expensive and delivers higher quality fan-outs. The new system is said to deliver “production ready” search at scale. The new system, called Retrieve-for-Train-Diffusion (R4T Diffusion Model), is a three-stage setup that combines reinforcement learning (RL) training, synthetic data generation, and a small generative neural network (a 53.9M-parameter diffusion model). What they did was train a model on what co
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Top 500K sites
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