HeyJaredRob Tornoe
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 6, 2026
- Outlet visibility, for Editor and Publisher
- Top 5M sites
- Earliest in this view
- Jul 30, 2026
Latest articles
Gen Z isn’t reading your site, now what? - Editor and Publisher (opens the original)
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Back in 2024, I had a conversation with Chicago Public Media’s Aron Pilhofer — in the early days of what news publishers have come to describe as the search apocalypse, or “Google Zero.” At the time, Pilhofer was the chief product officer at The Minnesota Star-Tribune, which like other local news outlets was coping with a large decrease in search traffic as Google shifted to answering users’ questions directly. But that wasn’t the biggest fear on Pilhofer’s mind. “18- to 24-year-olds today consu
Approaching Google Zero: As search referrals plunge, news publishers must anticipate they’ll never rebound - Editor and Publisher (opens the original)
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“Google Zero” arrived for Phillip Swan, and it killed his successful online business. The term, coined by The Verge’s Nilay Patel, describes a future web where Google stops sending traffic to publishers. Increasingly, it feels like that time is nearing for publishers across the news industry. It certainly arrived for Swan. A journalist covering the television industry since the early 1990s, Swan launched TV Answer Man in 2017 to offer simple and clear guidance to viewers about emerging technolog
Publishing over time
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Audience
Top 5M sites
For Editor and Publisher, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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