HeyJaredRoad 2 Retail
The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
Episode #170 Ted Peterson- Founder & President VIC Cotton Company (opens the original)
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Episode # 170Today the Road 2 Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while deliver a superior product to consumers. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Ted include: - His initial attempt to purchase the brand many years a
Episode # 169 How to get a meeting and how to know you are ready for retail (opens the original)
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Episode 169: Today the Road 2 Retail team discusses how a brand can determine if it is ready for retail and how to secure a meeting with a retailer. These insights are based on our experiences with many brands and with input from over a dozen interviews with senior retail merchants. Many important actions must be taken before that first unit sells to a consumer. Follow the Road 2 Retail so you don't miss any episodes (details below). Learn more or send us questions at www.road2retail.com. Discus
Episode # 168 Dror Sharon- Co- founder and CEO at Belle's Gourmet Popcorn (opens the original)
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Episode # 168. Today the Road 2 Retail team speaks with Dror Sharon, co-founder and CEO of Belle’s Gourmet Popcorn- and the winner of the Buyer’s Choice award at the July ECRM Center Store Grocery Session in San Diego. Details on how to follow the Road 2 Retail podcast are below. Plus give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Dror include: - The hidden costs of retail distribution (It’s more than you think) - Why did they go with Walmart very early?
Episode # 167 Susan Levy- Founder & Principal at SBL Consulting (opens the original)
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Episode # 167. Today the Road 2 Retail team spends time with the Founder & Principal of SBL Consulting Group- Susan Levy. Susan and her firm are experts at helping brands plan and manage Rx to OTC switches and sharpen their brand strategy. Listen as Susan discusses what her firm is seeing regarding consumer healthcare trends and the new avenues available for consumers to get information about their health. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on Li
Episode # 166 Trade Show Best Practices (opens the original)
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Today the Road 2 Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand needs a plan to have a successful event. Wandering around and hoping for the best is not a great strategy. In today's show we cover:- The different types of trade shows and conferences that are out there. They have different purposes.- How to decide which shows
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