HeyJaredRich Work: Attract Premium Clients And Build Wealth Through Premium Positioning
Welcome to Rich Work, the podcast for established women entrepreneurs who know they should be charging more, but haven't cracked the code on premium positioning yet.I'm Rachel Pearson, a Global Brand & Business Strategist who spent 15 years building luxury brands like De…
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 10, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest episodes
27. What Brand Differentiation Strategy Luxury Brands Use (That Your Business Coach Would Tell You Not To) | Summer Prediction Series (opens the original)
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Welcome to the fourth and last episode of the summer prediction series, where I pull out the one thing all four were pointing at: brand differentiation strategy. Today I'm sharing the luxury brand strategy that premium brands such as Ferrari and Chanel use, the thing that makes them so lucrative, and it means doing what every online business coach will tell you not to do. Plus I'll show you how to borrow that luxury brand model and apply it in your own business. I'll also talk about the dimensio
26. How Premium Businesses Leverage Relationship Marketing in 2027 | Summer Predictions Series (opens the original)
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Somewhere along the line, we forgot that business used to be about relationships. Relationship marketing wasn't a tactic back then, it was simply how deals happened, because people who knew people vouched for people they trusted. Then we built entire systems to replace it, and now we wonder why people buy once and bounce, and why none of it feels like it's compounding. This is episode 4 of my summer predictions miniseries and it's all about, what I call, the off-market growth strategy. It's the
25. How to Build a Premium Brand Like Taylor Swift | Summer Prediction Series (opens the original)
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Taylor Swift is about to make a fortune from her wedding without selling a single photo, and she does it by running her life like a premium brand. I don't call myself a Swiftie, but I've studied her as a businesswoman for years, and I think she's one of the sharpest marketers alive. This is part 3 of my summer predictions series, and today I'm diving into Taylor Swift's business strategy and how you'd use the same premium positioning that keeps her untouchable to build your own personal brand. Y
24. 3 Ways to Scale Your Intellectual Property | Summer Prediction Series (opens the original)
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When I talk about scaling intellectual property, it freaks out a lot of people. They feel like they've got nothing big or bold enough for anyone to care about. But you do, and you can do it without burying it in a cheap £47 course. Today I'm sharing real stories from 3 women sitting on an offer they couldn't see: A founder who has sold 3 businesses, a membership owner rethinking how she grows, and an old friend who has no idea she's sitting on a sellable skill. Along the way, premium positioning
23. How to Build a Personal Brand in the AI Era | Summer Prediction Series (opens the original)
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I saw a job description on LinkedIn paying up to 10K a month and it confirmed my predictions about building a personal brand this year. It read like a media company hire, not a marketing role, and it named exactly where premium businesses are heading in the next 6-12 months. Welcome to my first episode of summer series predictions for 2027, where I am talking about the shift into media company model, how to use AI in business to handle the content strategy and the repetitive work without losing
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