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Revenue Rewired

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face.

Podcast · By Jay Feitlinger and Sarah Shepard · American English · Official site

Indexed episodes, last 90 days
23
Latest publication
Sep 25, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 25, 2026

    AI Ep 70: The AI Feedback Loop You're Running in Reverse (opens the original)

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    A lot of leaders use AI to justify decisions they've already made. In this episode of Two-Minute AI Tips, Sarah explains why that loop runs backward, and what flipping it does to the quality of every decision after. In this episode, you'll learn: Why using AI to validate after the fact is the costliest way to use it How to reverse the loop to stress-test decisions before committing What changes in decision quality once you make this switch You don't need AI to agree with you. You need it to chal

  2. Episode · Sep 22, 2026

    AI Ep 69: The Vendor Promised AI. What You Got Was a Feature. (opens the original)

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    Not every tool with AI in the name has AI doing the actual work. In this episode of Two-Minute AI Tips, Sarah shares the three questions to ask any vendor before signing, so teams stop paying for branding and start paying for real capability. In this episode, you'll learn: How to spot AI branding versus AI that's actually built in Three questions that separate capable vendors from clever marketers Why the budget risk is bigger than it looks Make the vendor prove it before the check gets written.

  3. Episode · Sep 17, 2026

    Ep 77: Is Your Lead Scoring System Sabotaging Good Deals? (opens the original)

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    Jay Feitlinger and Sarah Shepard take on a tool that nearly every b2b marketing strategy leans on and ask whether it's built to help or to hurt. Lead scoring promises to sort hot prospects from cold ones, but Jay shares a real story in which a negative score almost buried a lead that turned into a multi-million-dollar opportunity. They break down what strong sales pipeline management actually requires, why revenue operations teams tend to over-engineer their scoring models, and how mid-market sa

  4. Episode · Sep 15, 2026

    AI Ep 68: Your AI Output Is Only as Current as Your Last Update (opens the original)

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    AI sounds current even when it isn't. In this episode of Two-Minute AI Tips, Sarah breaks down how knowledge cutoffs can corrupt market research and competitive analysis, and what to check before any AI output shapes a real decision. In this episode, you'll learn: What a knowledge cutoff actually is and why it matters How outdated AI output sneaks past teams that move fast The verification habit that protects every market-facing decision Confident and current aren't the same thing. This episode

  5. Episode · Sep 10, 2026

    Ep 76: The Pricing Transparency Debate Every B2B Leader Eventually Has (opens the original)

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    Jay Feitlinger and Sarah Shepard sit down for one of their longest-running arguments: should your pricing live on your website? Jay walks through the two fears that keep most founders from publishing a single number, and explains why he sees pricing transparency as a filter that strengthens sales pipeline management rather than a risk. Sarah pushes back from the buyer's seat, sharing how price-sensitive audiences behave differently and why a mismatched website can quietly damage trust. Along the

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