HeyJaredRetail Refined
Retail Refined, hosted by Melissa Gonzalez, is designed for retail leaders and lovers alike, and explores the in-store technology of the future, challenges the industry’s preconceived notions and brings together retail’s biggest names to understand the brand strategies that…
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 9, 2026
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- Earliest in this view
- Jul 15, 2026
Latest episodes
Dressing for Power: How Argent Is Redefining Workwear for Women (opens the original)
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Dressing for Power: How Argent Is Redefining Workwear for Women Key themes Turning an overlooked customer need into a clear brand mission Designing workwear that creates confidence without compromising individuality Building community beyond the product Raising capital as a female founder in an underfunded category Balancing brand integrity, growth, and profitability The future of workwear in a changing workplace Why every founder needs someone who reminds them of their power
Scaling the Neighborhood Store with Wolfgang Bakery & Grooming (opens the original)
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Scaling Pet Retail With Local Love Pet care is one of the most emotionally connected categories in retail — and Woof Gang Bakery & Grooming is scaling right at the center of it. In this episode of Retail Refined, Host Melissa Gonzalez sits down with Ricardo Azevedo, CEO of Woof Gang Bakery & Grooming, to talk about the rise of service-led pet retail, the growing role of wellness in pet care, and what it takes to scale a franchise brand without losing the neighborhood feel that made it special.
Building a Fine Jewelry Brand on Trust, Craft, and Long-Term Relationships (opens the original)
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On this episode of *Retail Refined*, Melissa Gonzalez speaks with Brooke Brinkman, COO of Simon G. Jewelry, about how the family-owned company has built a 47-year legacy around craftsmanship, quality, and long-term relationships. Brooke explains how the brand’s vertically integrated model helps maintain control from design through production, why more than 900 independent retail partners remain essential to its customer experience and growth strategy, and how Simon G. balances heritage with evol
Relevance Is More Than Just Recognition: In Conversation with Victoria’s Secret CMO Elizabeth Preis (opens the original)
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In this episode of Retail Refined, Melissa Gonzalez speaks with Victoria’s Secret CMO Elizabeth Preis about how an iconic global brand moves beyond recognition to earn relevance and emotional resonance with today’s customers. Preis discusses the company’s shift from leading with promotions to leading with product, emotion, and community; the distinct identities of Victoria’s Secret and PINK; and the importance of allowing customers to define confidence and sexiness for themselves. She also share
Made to Last, Designed to Belong: In Conversation with Kara Carter (opens the original)
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In this episode of Retail Refined, Kara Carter, Chief Product Officer of Hanna Andersson, joins Melissa Gonzalez to discuss how quality and durability drive the brand's emotional connection with families. Kara shares her unconventional path to the C-suite, including an early, ahead-of-its-time children's resale venture, and explains how that experience shaped Hanna-Me-Downs, the brand's peer-to-peer resale program. She also discusses the design details behind Hanna's durability, from fabric weig
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