Retail Media Breakfast Club
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
- Indexed episodes, last 90 days
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- Sep 23, 2026
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Latest episodes
Are RMNs Finally Getting The Hang of This Collaboration Thing? (opens the original)
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Are retail media networks finally getting the hang of collaboration? This week, two major announcements have me thinking about the transition from parallel play to collaborative play in retail media. Best Buy is expanding its partnership with Amazon to sell Fire TV ad inventory, while Instacart and Gopuff are teaming up on both delivery and advertising technology. And these aren’t just interesting partnerships on paper: they could change how brands buy, target, and measure retail media campaigns
Shoppers Think That AI's Answers Are For Sale (opens the original)
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We’ve struck a pretty clear deal with advertisers: we tolerate ads in exchange for free or subsidized services. But what happens when those ads show up inside AI assistants that we’re increasingly relying on to help us shop? New research from Bazaarvoice, which I co-authored, reveals that consumers are already questioning whether AI recommendations are truly independent. And that raises some important questions for brands and retail media advertisers. In this episode, a recap of my recent articl
44% of US RMNs Are Led By Women (opens the original)
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I've got some really good news to share on today's Retail Media Breakfast Club. Despite some of the things that can leave me feeling a little disheartened about the retail media industry, I recently discovered something genuinely exciting: 44% of US retail media networks are led by women. That's substantially higher than the representation of women in VP and SVP roles reported in recent McKinsey research. I put together a database of named P&L leaders across the NRF's 2026 Top 100 US retailers,
Rocks, Pebbles, Sand: Retail Media Eras (Part 2 of 2) (opens the original)
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Why do good retailers make bad ad tech decisions? In part two of my series on the different eras of retail media, I’m expanding on my recent article for The Drum, and exploring why choosing the right technology is only part of the equation. The bigger question is: What role does your retail media network actually play in the media plan? Drawing on insights from Co-op Media Network’s Dean Harris and Ace Hardware’s Molly Hjelm, I look at the different end states for retail media networks, from sca
Retail Media's Four Eras (Part 1 of 2) (opens the original)
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Retail media technology has already gone through several major reinventions. From retailers building their own ad tech stacks, to point solutions, cloud-based composable technology, and now AI-ready data infrastructure. In this episode, I’m recapping my recent article for The Drum, and exploring the four eras of retail media tech. More importantly, why these eras aren’t necessarily sequential. Across retail media networks today, you can find very different technology architectures operating at t
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