HeyJaredRetail Media Breakfast Club
A weekly compilation of posts from Retail Media Breakfast Club by Kiri Masters.
- Indexed issues, last 90 days
- 6
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- Sep 25, 2026
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- Aug 11, 2026
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44% of US RMNs are led by women, retail media in Poland, and more (opens the original)
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Happy Friday! I’m back at home after 2 weeks of being away – first a week in Poland for my mum’s 60th birthday, then a week back stateside for a couple of industry events. You’ll hear more about both of those after the jump.But the other thing that’s new for me is a recent foray into Dungeons and Dragons, which my 9 year old son is dragging me and my husband into. By the time we get around to playing in the evening, my brain is totally spent. (I blame the 4AM wakeup calls for meetings.) And ther
Prompting (or resisting) brand switching in the age of AI (opens the original)
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Happy Sunday! Last week I stopped in to New York and SF on my way home from a family vacation in Poland. First, for Ad Club of NY’s inaugural Commerce Media Exchange, where I moderated a panel and caught up with my colleagues at The Drum. Then on to my favorite retail media event of the year, Ascendant Bootcamp in Palo Alto. It can be stressful when I go away as I typically have to prep an additional week’s worth of content to go out while I’m OOO. But I’m happy to say that the trip to Poland wa
Drama and deceit in the world of retail media (opens the original)
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Well folks, we made it to the end of what I’m officially calling “beef week.”Monday kicked off with a huge case that the FTC brought to Amazon regarding its ad auction, and we learned a lot more than Amazon probably bargained for about how things work under the hood today. The other drama was an op-ed in ADWEEK from brand marketing thought leader Mark Ritson, who claims that retail media can’t possibly be used for brand-building. Of course there were impassioned retorts all over LinkedIn (here’s
Book Week (opens the original)
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It’s book week here in Australia which means elementary-aged kids dress up as characters from books, do some kind of parade, and raise money for their schools. With the glow of this being a new tradition, I leaned in hard and hand-sewed a costume for my son of his favorite character, Pusheen the Cat. Thanks for reading Retail Media Breakfast Club! Subscribe for free to receive new posts and support my work.<input class="email-input"
Why brands with nothing to sell on Amazon are targeting me there (opens the original)
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Tomorrow afternoon, we get to pick up our cat from the airport. This poor thing. 😭3 months ago we handed her over to a cat-sitter in Atlanta who ferried her to multiple vet appointments, before she was picked up by a chaperone who flew with her from Atlanta to LA, where she spent a couple of nights in a pet hotel. Then she was put in the cargo hold for the long LA > Melbourne flight, where things didn’t get much better. She was held in quarantine for 10 days, where apparently she went on somethi
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