HeyJaredRetail Disrupted
Learn from the leaders and disruptors shaping the future of retail.Hosted by retail analyst Natalie Berg, Retail Disrupted™ is a weekly podcast exploring the biggest trends in retail, e-commerce, and consumer behavior.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
How Cheeky Wipes Built a Daily TikTok Live Strategy (opens the original)
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Live every day for 18 months: how Cheeky Wipes turns awkward questions into sales on TikTok. In this mini episode, Helen Rankin, founder of Cheeky Wipes and Cheeky Pants, shares how daily TikTok Lives build community and remove barriers to buy. She speaks to Natalie Berg at TikTok's live shopping event in Covent Garden. Cheeky Wipes and Cheeky Pants is a reusable hygiene brand founded by Helen Rankin in 2008 after she struggled to find baby wipes suitable for eczema-prone skin. What started as H
How TikTok Drives People Back to Shops (opens the original)
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TikTok is sending shoppers back to stores, not away from them. Hosted by retail analyst Natalie Berg, this episode features Paul Mears, Group Vertical Director of Retail and E-Commerce at TikTok, on why discovery on TikTok is driving footfall and sales to independent shops, cafes, and restaurants. We open with analyst reaction to the Primark news: Primark plans to launch home delivery in the UK after years of resisting online. Read Natalie's comments on the BBC: https://www.bbc.co.uk/news/articl
Kraft Heinz Europe's Chief Growth Officer on the Power of Partnerships (opens the original)
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How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets, at Kraft Heinz, joins Natalie Berg to discuss how to turn consumer obsession into commercial growth — from spotting viral trends and building true brand partnerships to testing flavour and creative with AI as one tool in a bigger innovation engine. A playbook for commerce leaders on reading shoppers and sca
Inside Diageo's Digital Strategy: AI, Amazon Discovery & 15-Minute Delivery (opens the original)
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70% of whiskey shoppers in Germany start on Amazon — even if they don't buy there. It's a powerful reminder that digital commerce is about more than the transaction; it's about discovery, inspiration and brand-building - important for a category like alcohol where just 6-7% of sales take place online. In this episode of Retail Disrupted, Natalie Berg sits down with Danson Huang, Global Vice President of Connected Commerce at Diageo, to explore how AI, quick commerce, retail media and digital dis
Kingfisher's Group Digital Director: AI Is Bigger Disruption Than E-Commerce & Mobile (opens the original)
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AI is a bigger wave of disruption than e-commerce or mobile because it isn't just changing how consumers behave; it's fundamentally changing how businesses operate. Romain Roulleau, Group Digital & E-Commerce Director, Kingfisher, joins Natalie Berg to unpack how Kingfisher — the £13 billion home improvement giant behind B&Q, Screwfix, Castorama, and Brico Depot — is at the forefront of this next retail transformation. In this episode, Romain reveals how Kingfisher's marketplace now drives 50% o
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