Reinforce Your Gym
Dustin Bogle has 20 years experience in the fitness industry and has owned 6 gyms in California. In this podcast he's helping Gym Owners scale their business with his proven strategies and frameworks.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 4, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
The Ultimate Offer to Get New Clients with Scott Carpenter (opens the original)
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Scott Carpenter went from corporate burnout and foreclosure to five gyms and coaching owners on profit and wealth. In this episode, he ties marketing, retention, and LTV into one play: physician-guided GLP-1 / peptide programs for people already on GLPs, personal outreach that converts, a 12-day story-driven launch, and sticky upsells—plus infinite banking so gym profit builds real wealth, not just a bigger membership count. You’ll hear how one small-town owner did ~$45k in new business in eight
SBA Secrets to Buying and Selling a Gym with Sterling Birdsong (opens the original)
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Sterling Birdsong, founder of Lendstra and an SBA lending expert, joins the show to break down how gym owners can buy, sell, or grow through acquisition — and how SBA financing actually works. We get into: ✅ Red flags to check before buying a gym (equipment condition, staffing dependency) ✅ How the SBA 7(a) loan works and what it can be used for ✅ Why gyms are seen as higher risk by banks, and what that means for your down payment ✅ How to get 100% financing when expanding an existing gym busine
F45 CEO Tom Dowd on Buying, Fixing & Scaling Fitness Franchises (opens the original)
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Tom Dowd, CEO of Fit House of Brands (F45, FS8 and Vaura Pilates), joins the show to talk about taking over in 2023 and turning the portfolio into one of the fastest growing groups in fitness. We get into: 💪 The mid-box concept — two brands, one roof, better economics 💪 Their GLP-1 strategy and why strength training matters more than ever 💪 Recruiting retired athletes and "corporate refugees" as franchisees 💪 What separates a 5-star studio from one that's coasting 💪 Why the right message beats m
Gym Marketing That Attracts the Right Members with EJ Rivera (opens the original)
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EJ Rivera, CEO and founder of Honeynest, joins the show to break down what actually gets the right members through your door — not just more leads. We get into: - Why your offer matters more than your ad spend or creative - How to repackage the same offer to attract different types of clients - Retention as a relationship, not a transaction — and how often to check in on members - The upsell math: why 10% of your members buying more can double your monthly revenue - One AI use case that actually
Scaling a Gym Like a Top OrangeTheory Operator (opens the original)
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Giuseppe Mellone spent years running some of Orangetheory's top-performing studios. As Regional Sales and Operations Director, he helped multiple locations hit $100K/month — and in this episode, he breaks down exactly how. We get into: 👉 What separates a real operator from a studio manager 👉 How to scale past one location without quality falling apart 👉 Building and training a sales team that hits its number every month 👉 What independent gym owners can steal from big franchise systems 👉 What he
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