HeyJaredRed Hot Inkslinger
After 20+ years in the copy trenches, I live on my own ranch on my own terms. Horses, chickens, dogs, and zero bro tactics included. Red Hot Inkslinger is where entrepreneurs discover the psychology, emotion, and storytelling that moves humans to buy.
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 26, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest issues
The Words Changed. So Did Her Trust. (opens the original)
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Earlier this week I was scrolling on Instagram and one of my good friends popped up in a reel. (If you’ve followed me for any length of time, you probably know her. But I’m not outing her here.)She was sharing how for the past 5 years she was so excited to be first in line for the early bird to sign her kids up for this outdoorsy summer camp. Being city kids for most of the year, it’s a great way to get some nature in their lives.<d
Can you really develop human instinct? (opens the original)
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Animals are born with survival instincts.Humans are born basically defenseless. No teeth. No claws. No fur. We’re completely dependent on our parents to take care of us for a couple of decades. (For some kids, it’s even longer 😆)Meanwhile a foal was born on our property a few years ago and was following mama around on his gangly legs within an hour.<source type="image/
Epi 01.2: One Easy Thing to Do On Substack for More Reach (opens the original)
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My first real podcast “Epi 01: One Easy Thing to Do On Substack for More Reach” was a bust. 🤣 My husband interrupted me mid-recording. And THAT’S the one I accidentally published. Let’s do this again…<div class="install-substack-ap
It Only Took Me 25 Years to Figure Out What I Do Best (opens the original)
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“So Lo, what do you do?”“Well...I’m a copywriter.”“Okay. So you write copy for clients?”“I do. But that’s not really my focus these days.”“So do you teach copywriting?”“Yup. I’ve been doing that ever since I cracked the code and didn’t want new copywriters to flail around the way I did in the beginning.”“Aren’t you kind of known for selling to women?&#
Kiss, Marry, Kill - September Issue (opens the original)
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In this version of Kiss, Marry, Kill (or Edit, Keep, Delete) we’re gonna dig a bit deeper in our toolkit to evaluate how we’d refine this.So instead of just looking at three sentences, we’re gonna check out an entire passage and see what you’d change. Bwhahaha. 😈Today’s patient is from an email I received. And there’s an extra wrinkle this time…See if …
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