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Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be!

Podcast · By Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow · English · Official site

Indexed episodes, last 90 days
6
Latest publication
Sep 22, 2026
Audience
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Earliest in this view
Jul 14, 2026

Latest episodes

  1. Episode · Sep 22, 2026

    Why People Buy: Creating Pull Instead of Pushing with Author Rob Snyder (opens the original)

    Episode notes · Neutral tone

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    What if selling got easier when you stopped trying so hard to sell? In this episode, I'm joined by Rob Snyder, creator of the PULL framework, to explore a different approach to business development. Instead of pushing products and services toward clients, we talk about creating the conditions where people naturally pull your solution toward them. Rob breaks down the four pieces of PULL and explains why a client having a problem does not necessarily mean they have a reason to buy. We also talk ab

  2. Episode · Sep 8, 2026

    How to Develop a Follow-Up Mindset and Stop Procrastinating with Leadership Speaker Jon Acuff (opens the original)

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    What if procrastination is costing you business? In this episode, I sit down with Jon Acuff to unpack why smart, capable professionals procrastinate on the things that actually grow their businesses, especially follow-up, relationship building, and business development. We talk about the four traps that keep us stuck, why procrastination isn't just about getting started, and how even quitting can become something we put off. Jon also shares practical strategies for getting out of your own way, i

  3. Episode · Aug 25, 2026

    How to Package Your Expertise So Clients Choose You with CEO Creator Amanda Northcutt (opens the original)

    Episode notes · Positive tone

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    What if the expertise you've spent decades building could become the engine for more predictable revenue, stronger positioning, and better-fit clients? In this episode, I sit down with Amanda Northcutt, founder and CEO of Level Up Creators, to unpack why so many experts struggle with inconsistent lead flow even when they are exceptional at what they do. We talk about the "expert trap," why being great at the work is not enough to consistently win the work you actually want, and how personal bran

  4. Episode · Aug 11, 2026

    Why Most Change Efforts Fail and What to Do Instead with Transformation Expert Kristy Ellmer (opens the original)

    Episode notes · Positive tone

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    I'm excited to sit down with Kristy Ellmer, a senior leader at Boston Consulting Group and co-author of How Change Really Works, to talk about what it actually takes to lead meaningful change inside organizations. Rather than relying on intuition or management trends, Kristy explains how years of research in behavioral science, neuroscience, and real-world transformations led to seven practical principles for increasing the odds of success. We explore why so many change efforts stall, why gettin

  5. Episode · Jul 28, 2026

    The Science of Influence and Relationship Building with Author Dr. Robert Cialdini (opens the original)

    Episode notes · Positive tone

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    In this episode, I sit down with Dr. Robert Cialdini, one of the world's foremost researchers on influence and the bestselling author of Influence, to discuss what actually builds trust in relationship-driven business development. Rather than focusing on persuasion tactics, we explore the small, practical behaviors that help experts create stronger client relationships over time—from expressing genuine affinity and finding authentic points of connection to using language that reinforces partners

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