HeyJaredReal Estate Thought Leaders
If you're a leader in residential real estate, mortgage, title or proptech......and you're creating content for agents (or you plan to)......this interview series was designed for you.Through industry interviews and analysis, you get an inside look at how leaders are tackling…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 13, 2026
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- Earliest in this view
- Jul 9, 2026
Latest episodes
Agent Insights Hiding Inside YouTube Auto-Complete (opens the original)
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Last week Aaron Hendon shared how he puts his content in front of agents who aren’t looking for it, and don’t even think they need it. This week I want to piggyback on that with some concrete examples. YouTube Auto-Complete & Search Results Tools Required: None Start with a word or phrase you think agents are searching for. For an easy example, we’ll use some industry jargon, ‘seller leads’ Let’s see what YouTube offers to auto-complete for us. (Done Sat, Aug 8th, Incognito Chrome browser, fresh
Get Your Content Discovered w/Aaron Hendon (opens the original)
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Mindfulness. Agents don’t know they need it, they aren’t looking for it, and when they’re made aware of it, they don’t immediately see its potential. Aaron Hendon sells mindfulness training. (on top of running his brokerage, speaking, podcasting and Substack-ing.) Here’s how Aaron puts his content in front of agents who aren’t looking for it. Non-Obvious Insights from our Conversation: Meet Agents Where They Are “So how do I position this so that it’s in their way? So it’s where they are, right?
Marketing to Prospects Who Are Wired Differently From You (opens the original)
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Humans are empathetic, so we assume other people are like us. Feel like we feel. Think like we think. It’s probably the most human assumption to make. When we market our business, everything we do and say is built on that assumption. The conversation with Angela shined a giant spotlight on that assumption. So much of what she shared may sound counterintuitive to leaders. But when she’s on stage at a real estate event or speaking to a brokerage, I guarantee you a huge percentage of those agents a
Unlocking the Potential of the ‘Other 80%’ of Agents (opens the original)
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So we know that 80% of agents aren’t wired like the top performers. And since coaches, team leaders and broker owners come from the ranks of top performers, there’s a major disconnect between how leaders are wired, and how agents are wired. But once we understand the psychology, what does real support look like? Here are the… Non-Obvious Insights from our Conversation: Help Agents Craft a Lead Gen Strategy Rooted in Their Identity Angela’s experience as an agent and mother, joining a local homes
80% of Agents Aren’t Wired Like You w/Angela Kristen Taylor (opens the original)
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What if your core assumption about agents was wrong for 80% of them? What if everything you assume about their mindset, motivations, and behavior was more of a mirror on YOU than an actual understanding of agent psychology? Think that might affect your ability to lead, market and sell to agents, and ultimately, have the kind of positive impact you want to make in this business? That’s the topic for today’s guest, Angela Kristen Taylor. She’s a veteran of a variety of coaching and leadership role
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