HeyJaredRead Receipt
We're creating space for the brains behind the brands we love and asking good questions along the way. The result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community, and the detours in between. Big lessons, easy listening!
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 14, 2026
Latest episodes
michelle arnau & mimikai (opens the original)
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michelle arnau is the co-founder and co-ceo of mimikai, the first plant-based insect repellent proven to match deet and picaridin without the toxic chemistry. she joins sean to trace an unlikely path to founder: wells fargo real estate workouts, a kellogg mba, twelve years at method scaling it from unprofitable startup to an sc johnson acquisition, then co-founding the clean pet care brand rowan before winding it down. mimikai found her next: a college friend connected her to stephanie watson, w
john scheer & herman-scheer (opens the original)
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john scheer is the co-founder and chief creative officer of herman-scheer, a strategic branding agency focused on healthcare, self-care, and wellbeing since 2010. he joins sean to trace the 15-year arc from knocking on doors with a duct-taped wordpress site to a 21-person agency that doubled in a year. john gets into the breakthroughs that turned a scrappy shop into a real business: splitting roles with co-founder chapin herman, niching down into health and wellness, and bringing in a strategist
katina mountanos & kosterina 2.0 (opens the original)
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katina mountanos is the founder and ceo of kosterina, the greek olive oil and wellness brand betting the mediterranean diet belongs in every american pantry. two and a half years after her first read receipt conversation, she rejoins sean to talk about the walmart inbound that put their drinkable vinegars in 4,300 doors, running a multi-category brand on operational excellence, the working-capital math of retail growth, and building a founder brand on tiktok and substack.
cayla o'connell davis & subset (opens the original)
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cayla o'connell davis is the co-founder and ceo of subset, the organic cotton underwear brand rethinking what goes into your most-worn layer. she joins sean to talk about bootstrapping in an expensive category, the high-rise brief that vogue put on the map, a first-of-its-kind program that takes back and recycles your old underwear, and the scrappy, unscalable tactics, from free undies on the street to galentine's day roses, that built the brand.
stephanie farsht & small wonder (opens the original)
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stephanie farsht spent 16 years at target and eight years teaching entrepreneurship at northwestern's kellogg before she ever pictured herself as a founder. she joins sean to talk about small wonder, the waterless hair care brand behind the powder-to-lather wonder bottle, and why potent ingredients work better freshly activated than sitting in water for months. she gets honest about failing fast: the pre-dosed pod experiment that flopped with 100 testers, the bottle that clogged after two weeks,
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