HeyJaredRattle & Pedal: B2B Marketing Podcast
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones (opens the original)
Read excerpt
How do you build a marketing team for the AI era? Stitch VP of Marketing Bri Jones shares how a lean team, business context, generalists, and smart AI investments are reshaping marketing. The post Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones appeared first on Rattle and Pedal .
The Future of the Marketing Organization: What Should Firms Build Now? (opens the original)
Read excerpt
What should the marketing organization of 2030 look like? Jeff and Jason launch a research series exploring how AI, talent, client experience, and strategy will reshape marketing. The post The Future of the Marketing Organization: What Should Firms Build Now? appeared first on Rattle and Pedal .
Why Every Professional Services Firm Needs a Better Story with Stephen Steers (opens the original)
Read excerpt
Why do some firms stand out while others blend into the crowd? Stephen Steers joins us to explore how storytelling builds trust, differentiates firms, and drives business growth. The post Why Every Professional Services Firm Needs a Better Story with Stephen Steers appeared first on Rattle and Pedal .
Selling Belief with Mat Zucker from Prophet (opens the original)
Read excerpt
In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business. The post Selling Belief with Mat Zucker from Prophet appeared first on Rattle and Pedal .
Demystifying Case Studies: Why Most Firms Get Them Wrong (opens the original)
Read excerpt
Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post Demystifying Case Studies: Why Most Firms Get Them Wrong appeared first on Rattle and Pedal .
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.