HeyJaredQuestions with a Podcast Booking Agent
Spencer Carpenter is the founder of Outlier Audio, a podcast booking agency. Spencer has booked over 1,500 interviews that have garnered millions of downloads for talented Celebrities, Entrepreneurs, Pro Athletes, Authors, Investors, and Top Keynote Speakers.Questions with a…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
Your Expertise Isn't a Podcast Topic (opens the original)
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When everyone in your industry seems to offer the same thing, how do you make yourself interesting enough to get booked on podcasts? In this episode, we break down how to find the stories, perspectives, and specific problems that differentiate you from other experts. From financial planners and real estate investors to business coaches, we explore why your job title or standard marketing topics aren't necessarily compelling podcast pitches, and how to develop angles that serve both the host and
The Truth About Pay-to-Play Podcasts (opens the original)
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Pay-to-play podcasts have a bad reputation, but paying for an interview isn't automatically a bad marketing decision. We break down the difference between earned and paid podcast appearances, when paying can make sense, what you should actually get for your money, and why a $150 opportunity and a $15,000 placement need to be evaluated very differently. Most importantly, whether you pay $10 or $10,000, you need to be comfortable with the possibility that the interview produces no direct return. K
The Value of an Earned Podcast Audience (opens the original)
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A podcast does not need a massive audience to create meaningful opportunities. An engaged audience that consistently gives a host its time and trust can be incredibly valuable, especially when those listeners align with who you actually want to reach. We break down why audience size is only one part of evaluating a podcast, where smaller shows fit into a broader guesting strategy, and why chasing only the biggest podcasts can cause you to miss worthwhile opportunities. Key Takeaways A smaller, e
Respect the Host. Respect the Audience. (opens the original)
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A great podcast interview starts long before you hit record. In this episode, we share the preparation habits, technical best practices, and common mistakes that separate forgettable guests from the ones hosts invite back and audiences remember. Key Takeaways Listen to previous episodes so you understand the host, audience, and interview style. Prepare for recurring questions instead of relying on improvisation. Invest in quality audio and a distraction-free recording environment. Respect the ho
The ROI Starts After the Podcast Interview (opens the original)
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Most people treat a podcast interview as a one-time event. The real value comes from what happens after the recording ends. From building relationships with hosts to repurposing content, creating partnerships, and staying visible long after the episode is released, this episode explores how to maximize the return on every podcast appearance. Key Takeaways The greatest value from a podcast interview often comes after the episode is published. Strong relationships with podcast hosts can lead to re
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