Pure Signal
Businesses are transforming at a breakneck pace. Leaders need to know the latest, but more importantly they need to understand which developments actually matter (and which don’t).Kevin Erickson, Jake Carter, and Ryan Medellin have brought their combined expertise to…
- Indexed episodes, last 90 days
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- Sep 23, 2026
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- Jul 15, 2026
Latest episodes
Where to Start with AI in a Regulated Industry (opens the original)
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Every week brings another call for AI companies to slow down and add guardrails. Banks and insurers have been living under exactly that kind of scrutiny for decades. On this episode of Pure Signal , hosts Kevin Erickson, Jake Carter, and Ryan Medellin sit down with Gail Stout Perry, a Managing Director at Credera, to talk through what AI adoption actually looks like inside Financial Services and Insurance. They cover why banks keep their data siloed, who actually owns your financial data once a
The AI Arms Race: How to Compete When You’re Not One of the Big Five (opens the original)
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NVIDIA doubled its earnings year over year and the stock still slipped, because doubling wasn’t enough. That’s the moment this episode starts from: an AI arms race where four or five companies set the tempo for the entire market, and everybody else has to decide how hard to chase them. On this episode of Pure Signal, hosts Kevin Erickson, Jake Carter, and Ryan Medellin work through what the arms race looks like from the executive seat. They get into market concentration and the volatility that c
The Biggest AI Lessons From 2026 So Far (opens the original)
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Companies walked into this year with a plan to increase efficiency with AI. Fewer walked in with a plan for what comes after. On this episode of Pure Signal , hosts Ryan Medellin, Kevin Erickson, and Jake Carter look back at the predictions everyone made at the start of the year to see which ones actually came true. They cover the shift from efficiency to growth, why the CFO now has a bigger say in AI decisions, and why people, not technology, still decide whether AI actually works. You'll also
From Efficiency to Growth: How Enterprise AI Strategy Is Shifting (opens the original)
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The first half of 2026 promised speed with AI, and it delivered. But six months of racing to plug AI into everything has surfaced a harder question: what happens when the pilots don't work the way anyone hoped? On this episode of Pure Signal , hosts Kevin Erickson and Ryan Medellin sit down with Scott Hensley, Credera's Chief Revenue Officer for North America, for a midyear pulse check on where AI adoption actually stands and where it's headed into 2027. Scott shares why the conversation has shi
Getting Your Data Ready for the Moments That Matter (opens the original)
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Every company wants to be ready for its viral moment, but very few are built to act when it arrives. On this episode of Pure Signal , hosts Kevin Erickson, Jake Carter, and Ryan Medellin sit down with Paul Nichols, Principal, Marketing Solutions at Credera, to talk through what it takes to build a data foundation that turns signals into outcomes. Paul shares why culture and accountability matter more than architecture, how to work backward from a single use case instead of leading with infrastru
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