Pulse Check
I research what makes people gravitate to your brand and tell their friends to do the same.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest issues
Chronically online isn’t always a bad thing (opens the original)
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Good morning to old & new readers! I have been a bit MIA on Substack for the past few weeks, but for good reason. I decided to leave the company I’ve been at for the past 7+ years and accepted a new job in a city I’ve never been to and an industry I don’t know much about. Fun! We’ve been consumed with getting the house on the market, finding a new place to live, getting new cars, packing everything up, and getting my dog’s surgery done before we go. The universe knows I’m not good at being bored
43 people on what they're using as a lunchbox (opens the original)
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A few weeks ago, I asked people what lunchbox they were using these days. It was a two-birds-one-stone research question:In a world where certain industries (ahem, beauty) are over-saturated, I noticed the lunchbox industry is most definitely not. Almost everyone I know uses a different lunchbox. On top of this, many companies are upping the in-person work days, meaning more packing for lunch. If I were psychic, I would guess a smart brand is going to try tackling the lunchbox market soon. And I
Retailers are racing to bring AI into stores, but shoppers beat them to it (opens the original)
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Last Saturday, I set out on my dream errand run: English Gardens and Sephora. I had two large greenish-blue pots that were eager to be filled and a Sephora merch credit burning a hole in my pocket. If you want to know about my boxwoods and new obsession with Eadem’s Mami Wata, we can talk about that anytime. But what I’m here to chat with you about today isn’t what I bought, it’s an honest discussion about my behavior at these stores. Standing amidst both the hydrangea trees and Patrick Ta blush
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