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Pulling Shots

With 30 plus years in the coffee industry, The Friedrichs team talks everything from their notable beginning to current coffee shop trends, hiring and training tips to growing a coffee Roastery.

Podcast · By Friedrichs Coffee · American English · Official site

Indexed episodes, last 90 days
12
Latest publication
Sep 7, 2026
Audience
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Earliest in this view
Jul 17, 2026

Latest episodes

  1. Episode · Sep 7, 2026

    PSL and planning for fall (opens the original)

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    Several things change in the fall. New seasonal drinks Schools back Some employees leave while other come back We talk how to plan for it all in this episode.

  2. Episode · Aug 27, 2026

    Third Wave Coffee, Explained: What It Got Right and Wrong (opens the original)

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    Third wave coffee shops are closing while drive-thru chains triple their store count. Sam and Kirk break down what third wave actually got right, where it lost the plot, and why "producer-focused" coffee is getting crushed by "consumer-focused" coffee. In this episode: - What third wave coffee actually is — and why the term itself has become loaded - The data: Seven Brew's 26-to-600-store run in four years vs. closures at Ritual Coffee, Barista Parlor, and Compass Coffee's bankruptcy - Why "prod

  3. Episode · Aug 21, 2026

    How We Took Our First Full Week Off From the Coffee Shop (opens the original)

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    We just took our first-ever full week off — Thursday to Thursday, both kids, no grandparents, no help — and the business didn't skip a beat. This episode is about what actually had to change for that to be true. In this episode: - What Sam's role looked like 5 years ago vs. today (it used to all stop with him) - The hiring rule that made roaster hires actually stick — pull from the stores first - Why they've stopped chasing new ventures (canning, grocery, a coffee truck) and are doubling down on

  4. Episode · Aug 19, 2026

    How to Buy a Coffee Shop Without Killing What Made It Successful (opens the original)

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    Buying a coffee shop that's already running? Most new owners kill the thing they just bought — usually in the first 90 days, usually by "fixing" something that wasn't broken.

  5. Episode · Aug 14, 2026

    Nobody knows you exist (opens the original)

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    You will never be too active in your community, post on social media too often, or talk about you business too much. We've owned coffee shop for 35 years. People still have never heard of us.

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