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Pull the Trigger Podcast

Welcome to The Pull the Trigger Podcast, hosted by Dan Crosby AKA LamboLapdog, and Scott Innocente. We cover anything from business to real estate, with a heavy focus on mindset. We give real world advice to help on your entrepreneurial journey.

Podcast · By Dan Crosby · Canadian English · Official site

Indexed episodes, last 90 days
5
Latest publication
Sep 22, 2026
Audience
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Earliest in this view
Aug 24, 2026

Latest episodes

  1. Episode · Sep 22, 2026

    OUR BIGGEST SALE BACKFIRED! (opens the original)

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    Every fast-growing e-commerce brand eventually faces the same question: what happens when demand exceeds your ability to fulfill orders?In this episode, Dan Crosby takes an honest look at one of Canadian Protein's biggest operational challenges following a record-breaking sale. The discussion covers fulfillment delays, forecasting demand, warehouse capacity, customer communication, and why managing expectations can be just as important as shipping quickly.The conversation also explores how AI-po

  2. Episode · Sep 8, 2026

    WE WERE MARKETING OUR PRODUCTS ALL WRONG! (opens the original)

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    In this episode, Dan Crosby breaks down the latest wins, mistakes, and strategy shifts across Canadian Protein and BioSteel.The conversation covers Amazon Prime Day sales reaching nearly 300% of forecast, why overly optimistic projections create unnecessary pressure, and how the team is adapting its approach to inventory, subscriptions, cash flow, and e-commerce.Dan also explains a major shift in how both brands should be marketed. Customers are not simply shopping for protein, electrolytes, or

  3. Episode · Sep 4, 2026

    THE FUTURE OF MARKETING IS CHANGING! (opens the original)

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    What happens when Facebook, Google, or TikTok stop working for your business?In this episode, Dan Crosby explains why he believes the future of eCommerce isn't about buying more ads—it's about owning your audience.As he prepares for a keynote at an eCommerce conference, Dan breaks down the strategy behind the BioSteel Teams app, why traditional influencer marketing is becoming less effective, and how building your own platform creates a long-term competitive advantage.The discussion also explore

  4. Episode · Sep 1, 2026

    THE HARD TRUTH ABOUT SCALING A BUSINESS (opens the original)

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    What does it actually take to scale a consumer brand without outside investors?In this episode, Dan Crosby shares a behind-the-scenes look at what's happening across BioSteel and Canadian Protein—from the successful launch of Hydration MAX to the operational challenges that come with manufacturing, retail expansion, and managing cash flow in a rapidly growing business.The conversation covers why outsourcing production didn't go as planned, the decision to bring manufacturing back in-house, and t

  5. Episode · Aug 24, 2026

    THE REAL COST OF BUILDING A DREAM HOME! (opens the original)

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