HeyJaredPSFK Weekly from Piers Fawkes
A weekly briefing from Piers Fawkes unpacking the weak signals shaping how brands and culture evolve. Each issue uses the PSFK Trend Graph to surface patterns across sectors and turn them into usable ideas for strategists and innovators.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 30, 2026
- Audience
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- Earliest in this view
- Jul 14, 2026
Latest issues
Pop-Up No More: How Brands Are Investing In Dwell Time (opens the original)
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Recently, a row of giant books appeared beneath the plane trees on Shanghai’s Yuyuan Road. Interspersed with Louis Vuitton’s name and Monogram motif, the installation - La Bibliothèque - invited visitors to read, drink coffee, and select brand imagery to bind into custom albums.Far from a standard retail store, the activation functions as a hybrid neighborhood third-space—combining a reading lounge, coffee bar, screen-printing studio, and curated bookstore takeover. Coming on the heels of multi-
AI Headaches & Digital Costs Drive Brands Back to Print and Pavement (opens the original)
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Algorithmic Inflation Meets Physical ResilienceMarketers are finding that digital acquisition channels are no longer the efficient growth engines they once were. As generative AI overviews and algorithmic transformations reshape traditional search engines, performance ad pricing is escalating rapidly, leaving direct-to-consumer and omnichannel brands contending with diminishing marginal returns on every paid click. While non-store retailers generated $141.34 billion [1] out of a total monthly re
Does H&M’s Margin Gamble Signal the End of Cheap Fast-Fashion? (opens the original)
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As H&M pivots to higher margins and reduced inventory, mass retailers are strategically abandoning the race-to-the-bottom discount model. They are instead focusing on brand elevation through cultural collaborations, experiential retail, and AI-powered operational efficiency to drive full-price sell-through.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!fX4w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpu
Apple’s 48-speaker Broadcast Venue Drumrolls Retail’s Sonic Turn (opens the original)
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From Apple’s 48-speaker broadcast venue in London to luxury listening bars on Madison Avenue and late-night concerts in grocery aisles, physical space is being re-engineered around intentional sound.For decades, retail sound was treated as acoustic wallpaper: generic background playlists piped through ceiling speakers, engineered specifically not to be noticed. Today, commercial operators are making sound the centerpiece of physical architecture.In London, Apple has opened Apple Music Hall at Ba
How Viral Marketing Killed the Drive-Thru (opens the original)
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Hey everyone,There was a moment, late spring, when I didn’t know why I was clicking send.So I paused the PSFK and RIW newsletters over the summer. I didn’t really know what value they were delivering anymore, and I was worried the experimenting I was doing with them was starting to feel like noise rather than innovation. And I spent the summer adding to the knowledge inside of Fodda.But here’s where I’ve landed, after think
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