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Prospecting from the Trenches

Weekly tactical sales tips on prospecting for SDRs & AEs from somebody that is actually doing it successfully on a daily basis.

Newsletter · By Florin Tatulea · Official site

Indexed issues, last 90 days
5
Latest publication
Sep 25, 2026
Audience
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Earliest in this view
Aug 27, 2026

Latest issues

  1. Issue · Sep 25, 2026

    #137: What I learned on the Ground at Tech’s Biggest Conference (Dreamforce 2026) (opens the original)

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    Hi Friends,Were any of you at Dreamforce this year? It’s always so GRAND and jam packed. Had a blast seeing so many familar faces and it was definitely unreal to see Gwen Stefani and Usher perform. What a night. If you spent any time walking the floor at Dreamforce this year, you could feel the shift. The conversations felt different. Last year, everyone wanted to talk about how many AI prompts they could string together or how fast they could generate a cold email sequence. This year, the mood

  2. Issue · Sep 17, 2026

    #136: The experiment that TRIPLED our outbound in 1 month (Using AI) (opens the original)

    Excerpt · Neutral tone

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    Hi Friends, We ran a pretty epic experiment with a group of our SDRs that TRIPLED our demo rate and locked in $1M in pipeline in 1 month and a total of $2m in pipeline total.We are now going to roll this out to everyone. I’m going to walk you through how we did it today.But first…<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!E9iO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8216c275-c9

  3. Issue · Sep 11, 2026

    #135: How One Of The Top SDRs Books Meetings Through LinkedIn (Kade Hinkle) (opens the original)

    Excerpt · Positive tone

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    Hi Friends, Super excited to bring this collab with one of the best SDRs I’ve ever had a chance to manage in my career. Kade Hinkle. Super tactical piece ahead. No follow-up questions required<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!dP_J!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd72b41b7-3a39-4857-a26c-9b0a12edbb45_1200x628.png" target="_blank"

  4. Issue · Sep 3, 2026

    #134: Why most AI in your GTM stack sucks (and what the fix is) (opens the original)

    Excerpt · Critical tone

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    Hi Friends, Think about it. Every single department like Customer Support or Engineering is seeing 10x results with AI. Why isn’t that happening with GTM? The reason is actually quite simple. Go-to-Market is extremely nuanced and complex. The number of things that can happen through a sales cycle are almost infinite. In engineering… code compiles or it … Read more

  5. Issue · Aug 27, 2026

    #133: What exactly is GTM Engineering? (A Full Guide) (opens the original)

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    Hi Friends, The title and role of “GTM Engineering” has evolved quite a bit as technology and organizations have evolved over the last 2 years. I think there has been some confusion as to what a GTM Engineer actually does,where they should report into and what skills they actually need. As somebody that’s been doing GTM Engineering work, meeting with GT… Read more

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