HeyJaredProof of Concept
Proof of Concept is a digital publication about creativity and experimentation for designers, builders, and entrepreneurs.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 27, 2026
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- Jul 12, 2026
Latest issues
Personal software’s proximity of work (opens the original)
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I had the pleasure of speaking at The Onset’s inaugural Build / 01 in Sydney, Australia. Originally I was planning to show Protobox and it turned out there was already a demo of a similar solution! Instead, I shared a different demo that was complementary to the idea: Personal’s software’s proximity of work.<a class="image-link image2 is-viewable-img" href="htt
The Design GM (opens the original)
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The General Manager (GM) role is typically one not held by designers and might feel mysterious. For sports fans, the role may be familiar as the person who runs a franchise; working closely with the head coach. The coach wins games with the roster assembled. The GM helps build that roster, deciding where to invest in talent and how to put the franchise in a position to keep winning. Those decisions shape what the coach has to work with long before the game starts.In the world of business, the GM
Software gardens (opens the original)
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I keep hearing the phrase “software factory” as teams adopt agents and more automated development workflows. I understand the appeal. A factory sounds efficient. It suggests repeatability, throughput, quality control, and a system that can take a clear input and produce a reliable output.That metaphor works when you already know what you are making. Most interesting software starts earlier than that. It starts as a question, a conversation, a weird prototype, a customer insight, a half-formed wo
Work beyond laptops (opens the original)
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For years, the laptop meant freedom to work anywhere. My first Mac was the black 2006 MacBook I paid for it myself and took it everywhere. Later, a second-generation 13-inch MacBook Air was the workhorse when I lived nearly a year when I lived in Paris and Barcelona for nearly a year.Now, more of my work involves directing agents and reviewing what they make. I don’t need to sit at a keyboard for every step. Carrying both a personal laptop and a work laptop, then hunching over a screen to use th
Ecosystem design (opens the original)
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I love ecosystem design because it forces you to consider design beyond the product boundary and its interface. Instead, you work through the conditions and capabilities needed for people to be success on your platform.I’ve ben fortunate to see this take different shapes throughout my career. At ExactTarget, the ecosystem formed around enterprise marketing teams and the client services agencies who helped them operate at scale. At One Medical, it lived in the care network between patients, provi
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