Promote Your Purpose
A practical newsletter for nonfiction authors who want to grow their impact, influence, and income—beyond just book sales. Learn how to build visibility and revenue through strategic book marketing using the ASPEN Method.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
How to Erode Trust with a Reader (opens the original)
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S3E9: Visibility That Works for Authors Today (opens the original)
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Nine months into the Promotion Season, Jenn and Ally move into the “S” of the ASPEN Method: Strategize. Ally opens by reading straight from Promote Your Purpose: “Strategy isn’t about doing everything, it’s about doing the right things in the right order and the right way, and a slow, deep foundation often outlasts the flashiest launch.” From there, the two dig into three practical levers for building visibility: calls to action, partnerships, and cause marketing, which Jenn defines as aligning
The Sentence I Hear Every Week (And What I Finally Did About It) (opens the original)
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Working with Inaccurate Author Data (opens the original)
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What Actually Happens When You Publish the Scary Part (opens the original)
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