HeyJaredPromo Perspectives by SAGE
Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Promo Perspectives: PPAI Global Marketing Campaign (opens the original)
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What happens when the promotional products industry decides to market itself to marketers? On this episode of Promo Perspectives, Nicole Cook sits down with Melissa Ralston, Kathleen Burr, and Josh Ellis from PPAI to discuss Merch Moves Us, a new global marketing campaign designed to elevate the perception of branded merchandise and position it as a strategic, data-backed marketing channel. The campaign is aimed at marketers, brand builders, media planners, creatives, and other decision-makers w
Promo Perspectives: Holiday Gifting Season (opens the original)
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Holiday gifting season is closer than it feels, and for distributors, now is the time to start the conversation. In this episode of Promo Perspectives, Nicole Cook explores how distributors can help clients move beyond simply ordering holiday gifts and instead create a thoughtful, memorable holiday gifting experience. The best gift isn't always the most expensive or trendiest product. It’s the one that makes the recipient feel appreciated, fits their needs, and creates a connection that lasts be
Promo Perspectives: Back to School (opens the original)
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Back-to-school season is about more than backpacks and notebooks. It's one of the biggest business opportunities of the year. In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Sage Thomas to discuss how distributors can rethink the back-to-school season and uncover opportunities far beyond traditional school products. From hiring initiatives and workplace routines to community sponsorships, sports, fall events, and holiday planning, Sage explai
Promo Perspectives: 2027 Advertising Release (opens the original)
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Planning your 2027 advertising strategy? Now is the time to start. In this episode of Promo Perspectives, host Nicole Cook sits down with John Griffin, Senior Account Advisor on the SAGE Supplier Sales team, to discuss why suppliers should begin planning their advertising well before the new media guide is released. John shares how the SAGE Supplier Sales team works with suppliers to build customized advertising strategies based on business goals, budgets, product launches, and seasonal promotio
Promo Perspectives: PPAI Leadership Development Conference (opens the original)
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What makes a great leader, and how do you become one? In this episode of Promo Perspectives, host Nicole Cook is joined by Megan Dean (PPAI), Jill Begun (PPAI), and Halle Moore (BAYSTATE) to discuss the PPAI Leadership Development Conference (LDC), an event designed to help emerging leaders, young professionals, and regional volunteers develop the skills, confidence, and connections needed to grow their careers. Whether you're just getting started in the promotional products industry or looking
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