HeyJaredProject Phoenix’s Substack
We want a world where every animal can thrive in freedom and dignity. This newsletter explores how we can build the power of the UK animal freedom movement into an unstoppable force for change.
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- Sep 17, 2026
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- Jul 15, 2026
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What should the AI windfall build? (opens the original)
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Summary1. A cause area and a social movement aren’t the same thing.Animal advocacy is a broad field made up of different approaches, not one unified movement with one theory of change. It includes animal welfare approaches as well as animal freedom, suffering reduction, vegan advocacy and other strategies, with overlap between them. Some approaches treat animal suffering as a cause area: a problem where resources can be directed towards reducing as much suffering as possible. An animal freedom a
The British public is ready for an end to factory farming – and sooner than we might think (opens the original)
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At Project Phoenix, we’re constantly thinking about how the UK animal freedom movement can make large leaps forward, and how we can do it in a way that brings the majority of the public along with us. Like many in the movement, we see ending factory farming as a huge and necessary milestone towards animal freedom. We also believe we need factory farming at the forefront of people’s minds as an urgent moral issue if we are to stand a chance of building political pr
Do national NGOs and local community groups need each other to win? (opens the original)
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It’s been just over a year since Project Phoenix launched the Animal Freedom Network (AFN) in June 2025. In that time, the Network has grown to 24 local groups, run activist bootcamps across England, held days of action that gave many new members their first taste of activism, and – most excitingly – local AFN groups have secured a growing list of wins, from ending animal-exhibitor licences to freeing captive animals to pushing companies to drop fur. (You can read the full list of wins towards t
Could some reforms be strengthening the animal factory system? (opens the original)
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Every day, people across the animal freedom movement are working hard to end animal factories – whether they’re factories for the research or ‘pet’ industry, hunting industry, farming industry, or the dozens of other types of factories that exploit and kill animals for profit.Some are more vulnerable than others, making the possibility of ending them more likely in the coming years or decades. Others are so embedded in our economy and culture that it will likely take much longer than a generatio
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