HeyJaredProfits on Purpose
Welcome to the Profits on Purpose Podcast! New episodes weekly.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 30, 2026
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- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
He Sold His 8-Figure Business, Then Had To Buy It Back | Jim Umlauf, 4Knines (opens the original)
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How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders sell and walk away. Jim Umlauf sold 80% of 4Knines, kept 20%, and watched revenue fall roughly 75% under the new owners. Then he came back in to save the business he had built. Jim is the founder of 4Knines, an eight figure eCommerce brand run today by three full-time employees. In this episode he walks through the full arc: b
What Your Agency Isn't Telling You About AI | LimeLight Marketing LLC | Brandee Johnson (opens the original)
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How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template AI agents can now run SEO campaigns, manage paid media and produce work that used to take a team months, all in a single day. So why are so many eCommerce and CPG brands still paying agencies the old way? Brandee Johnson, founder and CEO of Limelight Marketing, has spent the last year rebuilding her agency from the ground up around AI. In t
The 3 Customer Types Your P&L Is Hiding | Digital Retail Strategy, LLC | Arnold Sookram (opens the original)
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How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders chase growth by counting new customers, but this episode makes the case that the metric hides more than it reveals. Arnold Sookram, who has spent over two decades inside customer economics at Starbucks, Xbox, DirecTV, Microsoft, Backcountry.com and AT&T, joins the show to unpack what actually separates a profitable customer fr
Why He Said No to 9x EBITDA – Then Bought the Company Anyway | Morro Capital | Joel Gandara (opens the original)
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How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders go all in on one brand. Joel Gandara went the other way, building a portfolio of 14 e-commerce websites and more than 20 designer menswear brands at once, buying businesses through relationships rather than auctions, and folding them into shared infrastructure years before anyone called it an aggregator model. In this episode,
Your Retention Problem Started Before They Bought | Feals | John Narducci (opens the original)
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How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Retention is often talked about as what happens after someone buys, but John Narducci argues the real story starts much earlier. As former Retention Marketing Manager at hemp and wellness brand Feals, John explains why the promise a brand makes in its acquisition ads directly shapes how long a customer sticks around, and why chasing a lower
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