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Productics by Igor

Productics is a publication about the systems behind technology — AI, platforms, incentives, and the economics of building.

Newsletter · By Productics by Igor · English · Official site

Indexed issues, last 90 days
9
Latest publication
Sep 29, 2026
Audience
Checking…
Earliest in this view
Jul 7, 2026

Latest issues

  1. Issue · Sep 29, 2026

    The Truth About AI That the Biggest Marketing Budget in History Doesn’t Want You to Find (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="1087" src="https://substackcdn.com/image/fetch/$s_!ZFdt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6a2e9c6-752f-423d-a6e7-c5301cbf32e4_1600x1195.

  2. Issue · Sep 28, 2026

    You're Using Your AI Coding Agent Wrong, and So Is Almost Every Developer (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="765" src="https://substackcdn.com/image/fetch/$s_!q46v!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc533dc2e-e1c3-4359-a94d-918ce0b56060_1024x765.jpe

  3. Issue · Sep 15, 2026

    There Are Exactly Two Reasons Your AI Conversations Fall Apart (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="768" src="https://substackcdn.com/image/fetch/$s_!cLRK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6fb2fb70-f741-496d-a010-7a6d3af910d7_1376x768.jpe

  4. Issue · Aug 24, 2026

    The Next Ten Years After the AI Bubble Bursts (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="768" src="https://substackcdn.com/image/fetch/$s_!teEV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb73b513a-7d84-4858-af48-7a1941b0cf45_1376x768.jpe

  5. Issue · Jul 27, 2026

    AI Code Generation Is Delivering Negative ROI Because the Industry Put It in the Wrong Layer (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!2Azd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb74836f4-bf3f-4a5c-8196-066436c1481f_1536x1024.j

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