HeyJaredProduct Teardowns
I take products apart to reveal the psychologies behind them.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 24, 2026
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- Jul 9, 2026
Latest issues
How to be popular: the easy (but non-intuitive) way to get people to like you (opens the original)
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🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes a minute at 2x speed. And it will be more memorable. ;)There is research on what makes people popular in high school. You might expect some version of the usual suspects: sports, charisma, being funny, looks (definitely looks). But that’s not actually it. Popular kids are more liked. What makes them popular, though, is that they like more people, and they signal it. Peo
Fireflies nailed its button copy. I still can't find the login. (opens the original)
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🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜2 minutes at 2x speed. And it will be more memorable. ;) ⏩When I first started in behavioral science, I dismissed buttons as a small part of page design. I have since learned that changes to button position and copy can have some of the largest effects of any UX change. If you're in product, growth, or marketing, you study decisions for a living, and the button is a de
What a police lineup can teach you about getting customers to take a risk (opens the original)
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🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜5.5 minutes at 2x speed. And it will be more memorable. ;) ⏩How do you get consumers to take more risks? If you’re launching a new product or service, this is your question whether you’ve framed it that way or not. Doing anything new or different is a risk, so if you want more people to try or buy your thing, you need to raise the odds that a person is willing to take
France graded its food A to E. Reordering the shelf did more. (opens the original)
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🎬 Every week I share a short (fun!) product video teardown and some hot takes on behavior change. Pro tip: The video only takes 〜5 minutes at 2x speed. And it will be more memorable. ;) ⏩While in France recently, I kept getting distracted by the color-coded letter grades plastered across food packaging. This is the Nutri-Score, a voluntary A-to-E rating system for nutritional quality introduced in 2017.At a glance, you know where a product ranks. When researchers first proposed the idea in 2014,
What should I tear down next? (opens the original)
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Behavior change is hard. I tend to say this at the start of every engagement Irrational Labs does, reminding people that behavior change is no small ask. We are all (yes, even you) creatures of the status quo. And that’s okay. We have to be attached to the status quo to make it through our day; if we were changing everything about our lives all the time, we’d go nuts.To prove that I can actually change my behavior, I’ve changed my scenery in this video. Little things! And instead of doing a tear
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