Product Matters
You’re about to delve into the latest edition of Product Matters. A newsletter at the intersection of Product Design (UX/UI & Branding) and Product Marketing. ✌️
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- 3
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- Sep 22, 2026
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- Jul 15, 2026
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The real job isn't managing the roadmap. It's understanding the problem. (opens the original)
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Cristina Anier is a Product Manager at Telavox, a Swedish SaaS company building unified communications and contact centre software, sold both directly to businesses and through telecom operators and IT resellers. She’s spent six years as a product manager, first at Trivec which is a POS system for restaurants, bars, and hotels, then Copenhagen-based workforce management platform Planday, and now at Telavox after two decades in the software industry, fifteen of them specifically in telecom. That
EU AI Act: what SaaS companies need to know (opens the original)
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TL;DRMost SaaS companies are both a provider and a deployer under the Act, often for different features.If your product has a chatbot, AI agent, or AI copilot, you are the provider of that AI system, even if it runs on someone else’s model. The disclosure duty is yours. OpenAI or Anthropic can’t put a banner in your product for you.If your team also uses generative AI tools to produce marketing or content, that’s a separate role (deployer), with its own duty to label deepfakes and undisclosed AI
When engineers own the outcome (opens the original)
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Evert Vanderstadt is a Product Engineer at Poppy, the Belgian car-sharing platform. At Poppy, the engineering team works without dedicated product managers. Developers go directly to the people experiencing a problem, work through what’s feasible with them, and own the solution from there.It’s not the standard setup. But the way Evert talks about his work raises questions that are relevant well beyond it, whatever your role looks like.Closing the gap between problem and solutionAt Poppy, enginee
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