HeyJaredProduct Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach the product management practices that elevate your influence and create products your customers love as you move toward product mastery.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
610: The creator of the Apple Store on valuing serving over selling – with Ron Johnson (opens the original)
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Product management starts with loving customers Watch on YouTube TLDR I’m sitting down with retail innovator Ron Johnson, to discuss how he created the Apple Store, the importance of serving customers, and what product managers can learn about creating memorable experiences. Ron shares lessons from decades in retail and actionable takeaways for building lasting customer relationships. Introduction The internet was supposed to kill the retail store. That was the conventional wisdom back in 1999 —
609: The proven way to get customers to switch to your product – with Chris Spiek (opens the original)
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Practical tips for product managers to conduct Jobs-to-be-Done interviews Watch on YouTube TLDR I’m welcoming back Chris Spiek, Chief Product Officer at Autobooks and co-founder of the Rewired Group, to demystify Jobs-to-be-Done (JTBD) interviews. Chris shares his journey to developing JTBD with Bob Moesta, offers practical tips for switch interviews, and emphasizes the importance of understanding customer struggle to drive innovation. Introduction Eleven years ago on this show , Chris Spiek exp
608: What’s really holding innovation back — Lessons from 3M and Stage-Gate – with Michelle Jones & Penny Wise (opens the original)
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Cultivating an entrepreneurial spirit in product innovation Watch on YouTube TLDR Penny Wise, former 3M executive, and Michelle Jones, innovation systems architect at Stage-Gate International, discuss how innovation leaders can navigate uncertainty, balance governance, and build trust in their organizations. They share practical insights from decades of innovation research and experience, preview their upcoming PDMA conference workshops, and discuss ways organizations like 3M foster a culture of
607: Transferring product skills from Microsoft to the backcountry – with Stefanie Whittington (opens the original)
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Customer insights that led to b uilding the Winnebago ARKA Watch on YouTube TLDR Stefanie Whittington, Senior Product Manager at Winnebago, joins me to discuss her product management experience building rugged, off-grid adventure RVs. She shares lessons learned from transitioning from software marketing to physical product management, the importance of deep customer empathy, shaped both by her full-time RV lifestyle and hands-on user research, and how cross-industry experiences can lead to innov
606: How BMW empowers 40,000 employees to innovate – with Brooke Rennison (opens the original)
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Insights for product managers from BMW’s open innovation strategy Watch on YouTube TLDR In this episode, I’m interviewing Brooke Rennison, Emerging Technology Manager at BMW, about building and scaling an internal innovation system at BMW’s IT Tech Office in the Americas. Brooke shares how her team empowers 40,000 employees to participate in innovation using structured processes, training, and partnerships with universities, startups, and big tech. She also covers lessons learned, the importance
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